April 15th, 2010 | 
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The objective of any sales process is to maximize sales in a predictable and repeatable way. Research has shown that companies who adopt a dynamic sales process supported by business analytic tools are the most successful in achieving this objective.
By Bruce B. Schupp, Manager Marketing and Business Development, Emasys Corporation |
The rest is here:
Maximizing Sales Using Simulation Analytics with Salesforce.com
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