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In the U.S. alone, scammers hijack nearly 600 million clicks monthly with illicit ads. These hijacked clicks drive up advertising costs for legitimate brands—and cost additional billions in lost revenues, reduced marketing effectiveness and brand dilution.
Read this White Paper to find out:
- What PPC scams are
- How it impacts a brand
- How you can fight PPC scams
- The benefits of taking back the brand
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See the rest here:
Maximizing Marketing Efficiency & Effectiveness By Minimizing Pay Per Click Scams