December 16th, 2009 | 
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In this edition of the Brandjacking Index®, they return their focus to the online pharmaceuticals marketplace. They found plenty of exploits as con artists who hijack well-known brands for their own profit continue to thrive selling suspicious drugs. They also saw increasing evidence of worsening supply chain abuses, whereby illicit Business-to-Business (B2B) sellers of pills and active pharmaceutical ingredients continue to operate with impunity. Phishing attacks are at record levels, while the number of attacks per individual organization is at an all-time high.
MarkMonitor® created the Brandjacking Index to measure how pervasive brandbased attacks are and to identify the potential threats to the world’s strongest brands. As in their previous reports, this edition of the Brandjacking Index tracked millions of emails and billions of web pages, including listings on online B2B exchange sites. |
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Brandjacking Index: Online Risks in Pharmaceutical Market
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