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Social media is either the new fad or buzz word, or an essential part of any company’s marketing strategy. But it’s new and foreign to most. This brief explains the phenomenon and provides some ideas about how to use services like LinkedIn, Facebook, Twitter and others for business purposes.

Short Description:

Learn how to effectively engage customer communities with a new, social marketing mix.

Long Description: With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend. In this short marketing brief, you’ll learn:

• Why social media is here to stay, and what to do about it
• How to monitor market conversations in your own market
• How to prepare and launch social marketing initiatives
• How to integrate social media with traditional marketing programs
• Important opportunities to leverage and pitfalls to avoid

Get your free copy of this Social Media Briefing by clicking here.