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Posts Tagged ‘whitepaper’

This is a pretty extensive exploration of the value and potential costs of running a blog for business purposes. As they say in the first page:

Make no mistake: we are blogging enthusiasts. We believe blogging creates opportunities for businesses that no other form of communication can provide. We also believe effective blogging can be learned, but only if circumstances support learning. This document seeks to help you determine if those circumstances exist in your company and if blogging is likely to benefit you and your company. There is no “passing score” for the number of questions checked (a positive indicator). It’s up to you to determine both the answers and their bearing on your decision.

If you decide to blog, we offer some guidance and suggestions to help you get started on the right foot. Because getting started is the biggest step you’ll take.

So, it doesn’t sound like this is a completely unbiased approach, but it still has value.

Get your copy immediately by clicking here

Short Description: Learn how to adopt and rethink your key business metrics, focus on continual innovation and improve quality and delivery performance.

Long Description: Rather than trying to compete strictly by reducing costs, manufacturers must stay close to their customers, understanding and exploiting the unique value they have to offer in their marketplace. As SMB manufacturers get more sophisticated and fight back, they can take charge of their market by considering 5 steps to improving business performance and sustaining customer loyalty:

• Continuous measurement and improvement
• Product innovation and quality
• Delivery speed and agility
• Lean and “green”
• Proactive alert and exception management

Read this white paper to get the details behind each of the 5 steps. They are presented with a brief discussion and examples of its impact.

Click here to get your copy of this whitepaper on business performance and customer loyalty.

We don’t know if the whole social media and social networking craze is a fad, or something with staying power, but there is no questions that for right now, social media is providing a method of communicationg with customers. This free whitepaper deals with how companies can use social media to expand sales, and integrate with CRM (customer relationship management).

Here’s the summary:

Short Description: Did you know that most Americans believe companies should have a presence in social media? That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are.

Long Description: That’s why it’s critically important to expand your customer relationship management strategy to engage social customers. So where do you start? How do you get people to like and trust you enough to do business with you in a Web 2.0 world?

Find out in this Sage-sponsored White Paper: Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Written by Brent Leary, a CRM industry specialist, it explains how to integrate social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.

*Cone 2008 Business in Social Media Study

Award-winning Sage SalesLogix is a rapidly deployed, robust, highly-customizable CRM solution with flexible, secure, deployment options to meet your business needs. The integrated Sage SalesLogix CRM suite includes Sales, Marketing, Customer Service, Support, and Mobile automation solutions as well as rich business process automation capabilities. With flexible, secure deployment options and bundled service options designed to help you be up and running fast, Sage SalesLogix is the total business solution for organizations seeking to automate their unique customer relationship management business processes at the lowest total cost of ownership – either hosted or on-premise. Sage SalesLogix has got you covered.

Get your free copy by clicking here.

Alignment has always been a major theme of my own work, particularly in the areas of strategic planning and performance management and appraisal. I`m pleased to see that the subject is becoming more talked about. Here`s a free white paper on creating an alignment focused company or organization, and the challenge of bridging the gap between creating business strategy, and implementing in.

Short Description: Explore how businesses can implement best practices using strategy management software.

Long Description: Most companies have a well-defined strategy that is intended to align the actions of all individuals, teams, and business units to achieve corporate goals. But when it comes time to execute, they can run into trouble. To close the gap between strategy and execution, companies need to align business strategy with actual initiatives, projects, and daily activities across the organization.

Best practices include:

• Define strategy & align initiatives with corporate goals
• Clearly communicate strategies and plans
• Use incentives to drive employee behaviors needed to meet objectives
• Measure performance using key performance indicators

Get your free copy here

Short Description: Learn why more skilled learning professionals use these tools and how you can get a solution to keep pace with your business demands.

Long Description: As product life-cycles decrease and speed-to-market pressures increase, the ability to train workers quickly and efficiently becomes paramount to a company’s ability to compete in the marketplace. Rapid e-learning addresses both time and cost issues by using technology tools to shift the dynamics of e-learning development. Rather than requiring months to develop learning materials, rapid e-learning takes weeks.

Read this white paper to learn how rapid e-learning can make a significant contribution to your training efforts in your organization.

Get your free copy here