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Nearly 1 in 4 opt-in emails never reach the inbox. You can blame the ISPs and their ongoing fight to reduce spam, but what you should really be looking at is your email list and sending practices – something called sender reputation. A recent study found that 77% of the time it was sender practices that influenced whether emails were delivered to the inbox or not. The good news is that improving your deliverability is completely within your control. Download the white paper “Your Reputation Holds the Key to Deliverability” and you can learn how. Discover the 6 key factors that affect sender reputation, how you can benefit from monitoring, repairing and safeguarding your sender reputation, and how best subscribing practices will allow you to control complaints.

Highlights:

  • How clean is your list? It matters.
  • Open rates are only a piece of the story
  • A good sending reputation = maximum deliverability
  • “Continue using best practices and you might well achieve near-perfect deliverability on mailings using your internally-generated lists.”

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Your Reputation Holds the Key to Deliverability

The targets for this year are set, so now is the time to explore ways to increase sales rep efficiency and effectiveness to hit those revenue numbers.

In this white paper, learn about:

  1. How to avoid sales reps from wasting time on administrative tasks
  2. Advances in CRM 2.0 technology to get to more revenue per sales rep
  3. How you can stop the contract chase with electronic signatures

You will gain valuable insight on how to increase sales rep efficiency and effectiveness to hit those 2012 revenue targets.

Request Free!

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Increase Sales Reps Effectiveness: CSO Insights Research on a Sales Rep’s Digital Admin

This white paper reveals how sales teams can incorporate “social intelligence” into the lead-management process to:
  • Identify and quickly adapt to evolving customer needs.
  • Filter volumes of online data to uncover new sales opportunities.
  • Establish the foundation for faster, more efficient sales cycles.
  • Connect with prospects in ways that establish trust and rapport.

Request Free!

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How Social Intelligence Increases Revenue for B2B Sales Teams

This white paper makes the case for why today’s marketer needs to be savvy about social data–and how it can be collected and leveraged to serve relevant content, recommendations or ads.

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7 Ways to Leverage Social Profile Data on Your Site for Marketing Success

A comprehensive user management platform provides the essential tools for improving acquisition, creating engagement and building intelligence. Use this white paper when evaluating prospective vendors to select the right user management platform partner.

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Key Considerations When Selecting a User Management Platform Solution

This 17-page eBook provides details on what it costs to syndicate your content with the following companies and what you get for the money: eMedia Find White Papers IDG TechNetwork Incisive Media/IThound.com Insight24 NetLine PaperShare QuinStreet RetailWire TechTarget Toolbox.com UBM TechWeb Spear Marketing Request Free!

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Content Syndication Options for B2B Technology Marketers