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Learn the benefits of a coordinated online marketing attack that leverages teamwork and shared data. “Battle Plan: Multilateral Online Marketing (MOM)” looks at everything from Search Engine Optimization and Paid Search to Video Marketing and Opt-in Email Marketing. Key topics include:
  • Maximizing online marketing initiatives
  • Sharing creative, data
  • Building teams
  • Improving Calls to Action
  • Effective timing of email marketing

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There is no single style of successful leadership, says Jeffrey Shames, but in fact lots of good ways to approach the job. The key is understanding what type of leader you are.

Shames cites six categories of leader described by Daniel Goleman, author of Emotional Intelligence: the coercive leader (‘my way or the highway’); democratic leader (‘what do you think?’); the visionary; pacesetter; coach; and happy workplace shaper.

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1.5 hr. video presentation based on the book

Chances are good that Bhavya in Bangalore will read your next x-ray, or as Thomas Friedman learned first hand, “Grandma Betty in her bathrobe” will make your Jet Blue plane reservation from her Salt Lake City home. In “Globalization 3.0,” Friedman contends, people from far-flung places will become principal players in the marketplace.

In his latest book, The World is Flat, Friedman describes the unplanned cascade of technological and social shifts that effectively leveled the economic world, and “accidentally made Beijing, Bangalore and Bethesda next-door neighbors.”

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