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How Marketers Can Recoup Millions: 10 Best Practices for Preventing Online Brand Scams

August 17th, 2010 |

Author: admin

Online brand abuse is a costly problem for marketers everywhere. Many don’t even realize that their web traffic and sales are being snatched right out from under them.

The annual losses may surprise you:

14 Percent of branded searches lead to sites other than the brand owners
$135 Billion in counterfeit and pirated goods are sold annually
$1 Billion is lost each year due to web traffic theft caused by cybersquatting – the unauthorized use of trademarks in URLs

But there’s a way to fight brand abuse and recoup millions of dollars in lost revenue due to the interception of web traffic and other online brand scams.

Request Free!

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How Marketers Can Recoup Millions: 10 Best Practices for Preventing Online Brand Scams