Posts Tagged ‘their-marketing’
January 21st, 2011 | 
Author:  |
This monthly newsletter aims to provide value both for the Fortune 1000 and to teach start-ups and SMBs the tactics that will help them market alongside the big names. Interviews with industry experts, analysis of the latest B-to-B research and trends, and case studies on recent innovative B-to-B campaigns give readers actionable ideas on creative, technology, metrics, testing and data they can use to generate leads and strengthen their marketing initiatives. |
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Chief Business Marketer
Posted in Sales & Marketing | 
Tags: fortune, marketing, request-free, teach-start-ups, their-marketing | 
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Marketing automation delivers great promise for BtoB marketing, but it also carries a significant burden: The requirement for a deep well of content to drive the targeted communications critical to lead nurturing and engagement.
This white paper defines best practices for a content strategy that ensures organizations can leverage the full power of their marketing automation platform to attract, engage and convert more prospects to closed deals. |
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A Content Strategy for Marketing Automation-Driven Demand Generation
Posted in Sales & Marketing |
Tags: marketing, request-free, targeted, their-marketing, white |
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