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Posts Tagged ‘technology’

Data collected by the Aberdeen group in August 2011 (Predictive Analytics for Sales and Marketing: Seeing Around Corners) found that companies using predictive analytics enjoyed both higher click through rates and higher sales lift than companies that did not use this technology. However, new research shows that even among users of predictive analytics there are significant differences in the level of business performance achieved. Request Free!

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Divide & Conquer: Using Predictive Analytics to Segment, Target and Optimize Marketing

Many enterprises that do implement DR find that they have a difficult time meeting their goals for data protection and recovery. At Riverbed, their technology can do a lot to make the protection and restoration of data more reliable in disasters, helping you to meet your enterprise goals. If you have DR requirements that are not being met, before you think about buying more bandwidth or looking at other complex solutions, you should really look at Riverbed WAN Optimization. Watch the video to learn more. Request Free!

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Chalk Talk for Disaster Recovery

BU Inspire: A Call to Arts Brian Snyder- BU MBA Alum and CEO of Madbrook Publishing Capturing Parents’ Attention: Kids, Technology, and Creativity

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BU Inspire: Bryan Snyder

Stanford Technology Ventures Program’s Executive Director Tina Seelig shares rich insights in creative thinking and the entrepreneurial mindset. Her talk, based on her 2009 book, What I Wish I Knew When I Was 20, cites numerous classroom successes of applied problem-solving and the lessons of failur…

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The Art of Teaching Entrepreneurship and Innovation – Stanford

In this on-demand webinar, John Ragsdale of the Technology Services Industry Association (TSIA) discusses: Why the iPad is game changing for the field service space What drivers will cause field service managers to adopt the iPad The impact the iPad will have on businesses that adopt it There is also a brief overview of the ServiceMax app for the iPad. Request Free!

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The iPad for Field Service? It’s a Game Changer!

Social Media Marketing GPS began as an experiment to learn if marketers would be receptive to, and find value in, a new book genre built on a succession of tweet interviews about one business topic: social media marketing. The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan. My thoughts were if this could be accomplished in a series of 140 character tweets it might help ease the apprehension for people new to social media, while at the same time, providing a review and offering some interesting ideas for those more experienced. Forty prominent marketers from Canada, England, India and the United States were interviewed on Twitter. The focus was on how to leverage social media, not in terms of the technology, but as a vehicle to build and nurture stronger business relationships. Each tweet included the hash tag #smgps. What developed was the first business book of interviews written on Twitter by the people who were working in the space. Twitter became both a content platform and a distribution channel. Request Free!

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Social Media Marketing GPS — Free 91 Page eBook