Posts Tagged ‘technology’
August 31st, 2010 | 
Author:  |
While total online marketing spend continues to grow, the returns on that investment are increasingly under attack by a new type of click fraud—pay per click scams—perpetrated by those who exploit powerful brands for their own profit.
How prevalent are pay per click scams? In the U.S. alone, scammers hijack nearly 600 million clicks monthly. These hijacked clicks drive up advertising costs for legitimate brands and cost additional billions in lost revenues, reduced marketing effectiveness and brand dilution. This white paper describes the benefits of fighting this technology-borne abuse with technology, enabling even the busiest marketing teams to address the problem. |
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Pay Per Click Scams: How Marketers Can Fight Back and Win
Posted in Sales & Marketing | 
Tags: request-free, scammers-hijack, technology, white | 
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‘42 Rules for Growing Enterprise Revenue’ is based on two concepts:
So, this isn’t a marketing or sales book; it doesn’t focus on a single idea or framework. Instead, it discusses many different ways that companies have succeeded in boosting sales. This collection of practical ideas about the strategies that raise sales combines Lilia Shirman’s observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other technology business leaders. Some rules are reminders of the things you know you “should do” but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you’ll want to avoid. All are practical, concise, and actionable. Prepared by Super Star Press; Sponsored by Super Star Press |
See original here:
42 Rules for Growing Enterprise
Posted in Sales & Marketing |
Tags: collection, lilia-shirman, roadblocks, technology |
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Much has changed since then and they’ve updated the guide for 2009-2010 with a few new chapters, an expanded list of resources and the most comprehensive social media and marketing technology glossary that you’ll find in any eBook of its kind!
This year’s MarkeTech guide features the following chapters:
This eBook is a collection of current marketing and social media technology with guidance on how to use these tools in your business today! NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this eBook in partnership with MarketingSavant. |
See the rest here:
Marketech 2009/2010 The Guide to Emerging Marketing Technology and Social Media
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Download this free white paper, Business Benefits of Web Conferencing, and make your meetings more meaningful and productive. Learn how to install a meeting solution that brings people together effortlessly, saving you both time and money. Topics include:
Download your free white paper now. |
Read more:
Business Benefits of Web Conferencing
Posted in Sales & Marketing |
Tags: effortlessly, materials-costs, meetings, people-together, technology |
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It’s always interesting when you have an online elearning course about elearning techniques, since it’s an opportunity for the designer/author to DEMONSTRATE his or her skills in ways that will be clear to anyone that takes the course.
Here’s a free course, and you can draw your conclusions. When you are finished be sure to come back and rate it for others interested.
The eLearning Guild conducted a survey of its members in Fall two thousand seven, asking for their favorite tips for using software to create eLearning. Members could submit tips in any or all of these five categories: Courseware authoring and eLearning development tools, rapid eLearning tools, simulation tools, media tools, and combining and deploying authoring tools. Content attributable to eLearning Guild.
To access this free elearning course about elearning, click here.
Posted in Free Online Courses, Training & Elearning |
Tags: elearning, free course, learning guild, technology, training |
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