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• Why Sergey Brin and Larry Page started Google
• How they kept control of it despite pressure from their investors and financial backers
• How the acrimony between Microsoft and Google originated
• What Google plans for the future

Why you should read The Google Story
You probably use Google when you are looking for something on the Web. But do you know who founded the company and why it is unique? Here’s the inside scoop. Authors David Vise and Mark Malseed tell the story of Google founders Larry Page and Sergey Brin in fast-moving, energetic prose, from start-up to triumph. The authors spend little time considering any of the possible negative aspects associated with Google, but most readers will find that it hardly matters because their book is downright fun, and it ends with a useful set of Google search tips. getAbstract says you will learn so much about the founders, the company’s management and its wonderfully exotic culture that you will not notice the absence of critical distance.

About the Authors
David A. Vise won a Pulitzer Prize at the Washington Post and works for a hedge fund. This is his fourth book. A Wharton M.B.A. named to the school’s list of most influential alumni, he began his career at a major brokerage house. He wrote for a financial analysis Web site and the Wall Street Journal. Mark Malseed is a former senior researcher for Bob Woodward on two major books about the Bush administration. He has contributed to several publications, including the Washington Post and the Boston Herald.

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• How to position and pitch a new business
• How to get the most benefit from branding and staffing
• Why starting a business is akin to a spiritual undertaking, requiring belief in the project’s worth and its benefit to society

Why you should read The Art of the Start
This is not a manual, but rather a collection of mostly useful tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. Kawasaki may over-use business-babble such as “bootstrapping” or “rainmaking” (in fact, he recommends coming up with a brand name that can enter the language as a verb, such as Google or Xerox) – but his style is good-natured and humorous. The chapters are divided accessibly with subheads, charts, bullet points, “minichapters,” answers to “Frequently Avoided Questions” and reading lists, making it easy to find important points. Many of Kawasaki’s “exercises” are tongue-in-cheek, like, “Go to eBay and search for used Aeron chairs.” He got his start working at Apple Computer, marketing early MacIntoshes, and he now runs a venture capital firm, Garage Technology Ventures. He refers to both frequently, and most of the book’s examples come from these venues, not from inside knowledge of others start-ups, even though the author has been involved in several. This isn’t the only book you’ll need to read when you decide to start a business, but getAbstract.com finds that its iconoclastic pointers are useful and fun, and its sections on pitching, recruiting and branding, in particular, apply to businesses of any size.

About the Author
Guy Kawasaki got his start in marketing at Apple Computer and went on to found several high tech businesses. He currently runs the venture capital firm Garage Technology Ventures

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• What prospective employers will ask you
• What you should answer and ask in return
• How to avoid common job interview mistakes

Why you should read Acing the Interview
You got fired. How do you handle that during a job interview? Or you only spent a year at each of your last two jobs. How do you convince a prospective employer that you will last? You work for a firm with a great reputation, but you’re not happy. What do you say when an interviewer asks why you want to leave such a respected outfit? Job placement and recruitment expert Tony Beshara provides the best answers to these and other job interview questions. Plus, he explains the questions you should ask before you accept a job offer. TV psychologist Dr. Phil McGraw calls Beshara “the number one career placement guy” in the U.S. If you’re job hunting, he’s the right source for valuable job interview insights and information. Here, he lists more than 450 typical job interview questions and suggested answers. getAbstract recommends his savvy, comprehensive and helpful book. Job seekers and interviewers alike will appreciate it.

About the Author
Tony Beshara owns a placement and recruitment firm in Dallas, Texas. He has been finding jobs for people since 1973.

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• Why the idea that multitasking works is misleading
• How to deal with constant, active or passive interruptions at work
• How to use your time productively without “switchtasking”

Why you should read The Myth of Multitasking
Dave Crenshaw has managed to stretch a clear, simple concept into an entire book, but it is a useful, helpful concept. Crenshaw debunks the myth that multitasking can be effective and advocates focusing on one task at a time instead. He teaches this lesson by telling the story of a gifted business coach, Phil, and his stressed-out client, Helen. He uses the format of a business novel to demonstrate that multitasking is not an efficient way to get things done. Every time a person changes from one task to another, which Crenshaw calls “switchtasking,” he or she loses time and focus. The remedy, the author explains, is to cut down on interruptions, manage how you allocate your time and concentrate on a single task at a time. This is not exactly a groundbreaking theory in time management, but it is certainly a helpful reminder. getAbstract suggests this book to managers who must help employees handle their time and to people who need guidance to quit multitasking so they can actually get things done.

About the Author
Dave Crenshaw has coached business executives for the past decade. A frequent keynote speaker, he founded the Fresh Juice Strategy program.

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