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Social Media Wrap Up Report: May 2012

A new study gives potentially important information about social media use and why addiction to websites like Facebook is on the rise worldwide. According to Dr. Cecilie Schou Andreassen of the University of Bergen in Norway, social media addiction is a distinct type of Internet addiction that has grown significantly over the past several years. Andreassen’s research provides a first-ever look at the demographics of the average addicted Facebook user. According to Andreassen, Facebook addiction is much more common with younger users and women, both of whom respond to the social atmosphere of the website compared to real-life interactions. Her research also shows that socially insecure users are more likely to develop an addiction, as the website offers them a way to interact with their peers with less of a risk of perceived judgments. In contrast, organized people are less at risk for addiction and tend to use social networking websites as a tool to improve their professional lives rather than a complete source for socializing. Andreassen’s group also attempted to define warning signs for Facebook addiction. The team’s research notes that addicts will feel a persistent need to check their Facebook profiles and may become uncomfortable or restless when denied the opportunity. Facebook addiction also progresses over time. Addicts check the site more frequently and may start ignoring their responsibilities and avoiding real-life social situations in favor of social media. Severe Facebook addicts will notice their addiction negatively affecting their jobs and school coursework. Andreassen surveyed 423 students to create the new Bergen Facebook Addiction Scale. Higher-scoring individuals have more severe symptoms or more symptoms than lower-scoring individuals. Andreassen hopes that the scale will provide psychologists and social media researchers with a logical way to assess social media addiction in individuals, ideally allowing for better research and more effective treatment options for addicts. Members of her research group have also worked to develop other research instruments, including scales that measure work addiction. However, the Bergen Facebook Addiction Scale is the one of the first instruments specifically designed to measure social media addiction rather than Internet addiction, which is more generally defined.

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Facebook Addiction Symptoms are Found by New Study

Written by SEO expert and Brick Marketing Founder Nick Stamoulis. Download this free social media marketing white paper to learn more! Also with this social media marketing white paper, you will receive the FREE Brick Marketing SEO newsletter each week. Request Free!

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Social Media Marketing Tips for Business Success!

This event has been supported by the Boston University Center for the Humanities. John P. McCormick is Professor of Political Science. His research and teaching interests include political thought in Renaissance Florence (specifically, Guicciardini and Machiavelli), 19th and 20th century continental political and social theory (with a focus on Weimar Germany and Central European emigres to the US), the philosophy and sociology of law, the normative dimensions of European integration, and contemporary democratic theory. He is the author of Carl Schmitt’s Critique of Liberalism: Against Politics as Technology (Cambridge, 1997), and Weber, Habermas and Transformations of the European State: Constitutional, Social and Supranational Democracy (Cambridge, 2006). His latest work is Machiavellian Democracy (Cambridge, 2011).

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John McCormick "Political Theology and Biblical Atheism"

The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website. Request Free!

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The Engaged User: Bridging Your Website and Social Networks

The Hunger Games Facebook It’s hard to overstate the massive success of  the film adaptation of ‘The Hunger Games’. So far the first film in the series has grossed over $250 in eleven days,  higher than any ‘Twilight’ adaptation and every ‘Harry Potter’ adaptation, save for the final installment in the series. This isn’t just a hit family film like ‘The Lorax’, this is one of the biggest blockbusters of all time. Films opening up on Memorial Day weekend or Independence Day are expected to open this way, but how does this happen in late-winter/early Spring? Children are in school, adults are working and Hollywood is usually at it’s sleepiest this time of year.  Some would attribute this to marketing techniques, particularly ones used through social media outlets. Many business degrees today emphasize the use of social media marketing, but often times don’t understand that social media is a dynamic tool. Wielding various outlets requires creativity and timeliness. For example, despite the wealth of billboards in cities around the world and the usual onslaught of television ads, ‘ The Hunger Games’ presence was felt on-line in ways far more advanced than simple banner ads on popular websites. The marketing team for ‘The Hunger Games’ created 13 Facebook pages representing the different districts that play a role in the story. Facebook user could align themselves with the district of their choice and become ‘citizens’ of a specific district. A Twitter account was created for The Capitol, a reference to the central city in the story, and has since been followed by over 66,000 people. Meanwhile, ‘The Hunger Games’ was mentioned about 1 million times on Twitter last month, according to real-time search site Topsy.com. In a move that suggests a sophisticated awareness of the series large female fan-base, the films marketers even created a Tumblr account called Capitol Couture to discuss the wild fashions worn by characters in the series. This this sort of interactivity has proven popular in the past. ‘Harry Potter’ fans take quizzes on Facebook to find out which ‘wizarding house’ they belong in and then post the results for friends to see. ‘Twilight’ of course has it’s ‘Team Edward’ or ‘Team Jacob’ campaign. The popularity of these social media efforts seem to be paying off. Though there is still a question of whether the success of ‘Hunger Games social marketing is due to the popularity of the series or if it is actually increasing awareness and eventually the number of tickets sold. While there is no concrete data yet to prove the usefulness of the social media, consider the case of ‘Hunger Games’, with it’s myriad uses of social media, vs. ‘John Carter’, which focused most of it’s marketing on the traditional marketing and on-line banner ads that most people seem to simply find annoying. The $250 million and counting racked up by ‘The Hunger Games’ on a budget of $80 million speaks a lot louder than the $66 million ‘John Carter’ has earned on a budget of at least $250 million. With those sort of numbers, it’s safe to say you can expect to see a major increase in social media usage by Hollywood in the near future.

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Hunger Games Marketing Turns to Social Media