Posts Tagged ‘social media’
January 6th, 2012 | 
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However, only 16% of CMOs think that it’s necessary to become proficient at social media themselves to be successful leaders. Forrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations. |
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Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience
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Top marketing experts divulge their lessons learned and secrets on social media with everything you ever wanted to learn, from the basics to the most advanced techniques. Easily consumable in short articles, discover if your company should use social media and determine how to hire a social media agency (or if you should keep the position in-house). Dive into the latest trends, learn specific methods to gain maximum exposure from your efforts and define how to measure results. Download the January issue of the Social Media Wrap Up now and receive it in your inbox in less than a minute! |
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Social Media Wrap Up Report: January 2012
Twitter co-founder Evan Williams talks with the Atlantic’s James Fallows about social media and why optimism is a key ingredient for creating successful technology companies. Peggy Johnson of Qualcomm, Larry Smarr and Susan Shirk of UC San Diego follow with comments on the future of technology in China, the US and around the world. This program is part of The Atlantic Meets The Pacific series hosted by The Atlantic and UC San Diego. Series: “The Atlantic Meets The Pacific” [Public Affairs] [Science] [Business] [Show ID: 22774] [ YouTube Video ] [ Audio Podcast ] [ Video Podcast ]
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The Atlantic Meets the Pacific: Exploring Technology with Evan Williams
Posted in Business, Leadership, Management, Management,Executive, Strategy, Social Media | 
Tags: atlantic-meets, business, china, social media | 
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According to social networking researchers, the old saying “birds of a feather flock together” applies even in the vast realm of cyberspace. This is the topic of the recently published research findings of Dr. Cuihua Shen, an assistant professor at University of Texas Dallas. Her findings have been reported in a recent issue of the First Monday publication. Shen examined the community dynamics of users from SourceForge, a massive internet open source community. Shen conducted social network analyses on these users to determine the social motivations within the communities and the shaping of collaborations within these communities. Peter Monge, another researcher in the area of social network analysis who published “Who Connects with Whom? A Social Network Analysis of an Online Open Source Software Community,” discovered that users within Web communities determine which other users to interact with online. According to Monge, the choices of these users can reveal the motivations underlying the creation of these social networks. For the most part, Web developers who are considered to be accomplished and successful tend to form elitist groups with other equally qualified and accomplished Web developers in the open source software community. Unfortunately, less accomplished and successful Web developers have greater difficulty forming circles with more accomplished developers, so less accomplished developers tend to collaborate with individuals of equal or lesser skill. In some cases, less successful Web developers might have difficulty forming collaborative relationships with any other peers due to the disparity between the successful and less successful developers. Open source software is software that allows users to study, manipulate, and re-distribute the software without legal penalty. This particular manner of developing software encourages the formation of social networks within the Web development community. When developers collaborate on projects, a social network is formed within the open source software community. Shen and other researchers have used social network analysis to examine development of these creative ties and discover the dynamics underlying many social network interactions. Shen hopes that her recent research in the field will open the door for further studies about the creation of social networks and the formation of collaborative ties among users in the internet community. Related posts: Social Networking and the World [Infographic] Experts Agree: Generation Y Will Not Tire of Social Networking [Study] Interpersonal Communication In Social Media Leads to Higher Customer Satisfaction [Study]
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Social Network Analysis and the Dynamics of Web-Based Networking [Study]
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Facebook is growing and so are its features. In this eBook social media experts Jason Keath, founder of Social Fresh, Justin Kistner, Senior Manager of Social Media Marketing for Webtrends, Ellie Mirman, Inbound Marketing Manager at HubSpot and Justin Levy, Senior Social Communications Manager at Citrix Online offer their insights and helpful ways to use Facebook for your marketing.
From this eBook, you will learn about:
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Facebook Page Marketing
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Learn how Top Performers use Social Media Marketing:
With more than 500 million people on Facebook, and with media outlets reporting every day on the brief, sometimes bizarre messages that a celebrity, politician, and a corporation sends out on Twitter, it is clear that social media has entered the mainstream. Consumer product companies are paying their agencies big money to incorporate social media into their marketing campaigns. Retailers have moved beyond customer reviews, and are giving consumers a much larger role in social selling. And, you can scarcely watch a commercial without seeing the iconic Facebook, Twitter, and YouTube icons as part of the message. What’s inside?
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Social Media Marketing Best Practices Benchmark Report