Posts Tagged ‘social media’
August 12th, 2010 | 
Author: MarketingSavant historically published their Guide to Emerging Marketing Technology and Social Media eBook which acted as an invaluable eBook to guide marketers through the most practical, useful and marketing-friendly technology tools like blogs, email, widgets and video. This eBook takes that one step further and offers more than 90 insight-drenched pages covering the following topics: Social Media – What is it? Social Media Strategies & Channels for Sales and Marketing Why you should care What to do next What’s Possible? With this free eBook you will also receive weekly marketing news, tips, and advice delivered to your inbox courtesy of MarketingSavant. Request Free!
The rest is here:
Using Social Media to Connect With Your Customers Online -Free 93 Page eBook
It’s not only the responsibility of the marketing department to engage customers anymore, it’s the entire organizations responsibility, and social media has made consumers even more accessible. This eBook will walk you through: Tips for getting organized when building a socially armed team Key steps of preparing, planning and team building Roles and responsibilities for Social Media within your organization How to train and engage with team members Request Free!
See more here:
Social Media Marketing: How to Build a Socially Armed Team
Posted in Ebooks and Book Excerpts | 
Tags: marketing, organization, request-free, social, social media | 
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Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence. From networking communication, to social branding, ‘42 Rules of Social Media for Small Business’ addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals with the tools they need to generate an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. ‘42 Rules of Social Media for Small Business’ demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.
Prepared by Super Star Press; Sponsored by Super Star Press |
Excerpt from:
42 Rules of Social Media
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Learn how to avoid some critical mistakes marketers make when rolling out search engine optimization strategies. “12 SEO Campaign Killers” puts the tough work of SEO in perspective, covering everything from keyword performance expectations to understanding the value of social media websites. Other critical topics include:
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12 SEO Campaign Killers
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Intrapromote’s Social Media Marketing campaign has delivered impressive results based on their off-site contest promotion and off-site marketing material distributed through Intrapromote’s social networks and blogs.
Results:
As a Sales/Marketing Professional, learn more about the Social Media Marketing strategies leveraged that produced measurable increases in online sales and search engine traffic specific to new markets for this online clothing retailer. |
The rest is here:
Social Media Marketing Case Study Retail Site
This is a pretty extensive exploration of the value and potential costs of running a blog for business purposes. As they say in the first page:
Make no mistake: we are blogging enthusiasts. We believe blogging creates opportunities for businesses that no other form of communication can provide. We also believe effective blogging can be learned, but only if circumstances support learning. This document seeks to help you determine if those circumstances exist in your company and if blogging is likely to benefit you and your company. There is no “passing score” for the number of questions checked (a positive indicator). It’s up to you to determine both the answers and their bearing on your decision.
If you decide to blog, we offer some guidance and suggestions to help you get started on the right foot. Because getting started is the biggest step you’ll take.
So, it doesn’t sound like this is a completely unbiased approach, but it still has value.
Posted in Sales & Marketing, Social Media, Whitepapers |
Tags: blogging, small business, social media, whitepaper |
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