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Posts Tagged ‘social media’

Learn how to avoid some critical mistakes marketers make when rolling out search engine optimization strategies. “12 SEO Campaign Killers” puts the tough work of SEO in perspective, covering everything from keyword performance expectations to understanding the value of social media websites. Other critical topics include:
  • Training
  • Thinking holistically
  • ROI considerations
  • Ranking analysis
  • What link bait really means

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Intrapromote’s Social Media Marketing campaign has delivered impressive results based on their off-site contest promotion and off-site marketing material distributed through Intrapromote’s social networks and blogs.

Results: Read the rest of this entry »

This is a pretty extensive exploration of the value and potential costs of running a blog for business purposes. As they say in the first page:

Make no mistake: we are blogging enthusiasts. We believe blogging creates opportunities for businesses that no other form of communication can provide. We also believe effective blogging can be learned, but only if circumstances support learning. This document seeks to help you determine if those circumstances exist in your company and if blogging is likely to benefit you and your company. There is no “passing score” for the number of questions checked (a positive indicator). It’s up to you to determine both the answers and their bearing on your decision.

If you decide to blog, we offer some guidance and suggestions to help you get started on the right foot. Because getting started is the biggest step you’ll take.

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Short Description: Get the most out of this popular business networking site by understanding LinkedIn and why you should use it.

Long Description: With over 25 million members there is a lot of potential to find and develop relationships to help in your business and personal life, but many professionals find themselves wondering what to do once they signup. Learn the different benefits of the system and best practices so that you can get the most out of LinkedIn.

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Social media is either the new fad or buzz word, or an essential part of any company’s marketing strategy. But it’s new and foreign to most. This brief explains the phenomenon and provides some ideas about how to use services like LinkedIn, Facebook, Twitter and others for business purposes.

Short Description:

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We don’t know if the whole social media and social networking craze is a fad, or something with staying power, but there is no questions that for right now, social media is providing a method of communicationg with customers. This free whitepaper deals with how companies can use social media to expand sales, and integrate with CRM (customer relationship management).

Here’s the summary: Read the rest of this entry »