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Posts Tagged ‘social media’

Our lives are awash in the blue-white light of our smartphone screens. It is hard to walk down a street without bumping into someone, often literally, who is busily typing into their smartphones. More and more Americans are cancelling home phone service in favor of using their cell as their primary number. Servicing or even purchasing a non-smartphone is becoming harder and harder. Our phones keep our schedules, take our photos and videos, store our contacts, and –oh yeah– make phone calls. One of the primary reason we love our smartphones is the ability to keep in contact with friends far away. The pioneer application for this is of course Facebook. Facebook has altered the way this generation socializes. We can keep up with our friends who we may have otherwise fallen out of contact with years ago. Grandma can see all the photos from Junior’s birthday party in Time Square from her comfortable living room in Phoenix. A whole host of  apps have been spawned to give you Facebook on your phone. Each app offers different levels of access and features. Likewise each application has its own unique quirks and shortcomings. Let’s explore a few of them to better our understanding: Blackberry Facebook 2.0 beta Positives Facebook Chat – catching up in real-time New Navigation Grid – easier to find what you’re looking for Negatives Still sluggish for photos – don’t expect to thumb through an album quickly Bugs in chat app –these will likely be ironed out in the near future. Android: Friendcaster Facebook App Positives All in one app, instead of accessing some features through the browser. Tablet friendly taking full advantage of the larger screen Negatives Invasive notifications open the app itself despite what else you might be doing most of the time. Your farm will miss you if you don’t use a browser to keep up with it and your other games. Facebook Version 4 for iPhone Positives Games! You won’t have to open a browser to keep up with your farm and more Apps – access your favorite apps on the go! Navigation and Notification – Send a message or see your notifications or browse without losing your place in News Feed Negatives Scaling for the iPad causes spacing issues Comment bugs – sometimes the posts tease you from just off screen tapping around randomly will often fix the problem Related posts: The Facebook Obsession and Its Effect on Communication [Infographic] Facebook Profile Picture Statistics [Infographic] Study: Facebook photo sharing reflects focus on female appearance

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Facebook App Comparison for Your Smartphone

With over 48 hours of video being uploaded to YouTube every minute, 200 million Tweets posted daily, and an average of 90 pieces of content per user posted to Facebook every day, we are uploading our personalities, our thoughts, and our ideas onto the web, but what happens to these online personas after we die? Already services are offering options for this — such as IfIDie.Net — which lets you record a last video or Tweet to be posted once you die. Even Facebook’s recent rollout of Timeline allows users to make a digital archive of their lives. But SVP Content & Exec Editor at Mashable, Adam Ostrow, takes it once step further in this video as he discusses the implications of these ideas mixed with machine learning, where computers can make intelligent decisions based on data. Ostrow notes that computers grow more advanced at analyzing content every day. He wonders whether a person’s death and the personification of their analyzed content can extend their life virtually. For example, what if we could program robots to act like a person based on their created content? This isn’t too far of a stretch. One site, My Next Tweet, already offers a service that will analyze all your tweets to predict what you’ll say next. What if Adam is right? Will we need to redefine our definition of “life?” Related posts: Fotoshop by Adobé Makes Fun of Media Beauty Standards [Video] The Ramifications of Social Media On Actual Social Interaction Perry Hewitt on Harvard’s Social Media

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Social Media After Death [Video]

In this age of natural disasters, chronic unemployment, terrorism, public protests and housing foreclosures, one might expect newspapers and social media sites to be flooded with a deluge of negative words. Surprisingly, however, that is not the case. Researchers at the University of Vermont have found that the English language contains a natural positivity, meaning that even in troubled times, people use more happy words than sad ones. The study, entitled “Positivity of the English Language,” examined billions of words collected from Twitter, 50 years of music lyrics, 20 years of the New York Times and nearly six centuries of publications on the Google Books Project. From those sources, researchers singled out the 10,222 most commonly used words and hired a panel of subjects to rate, on a scale from one to nine, the level of emotional happiness each word inspires. “Laughter” received an 8.50, “food” 7.44, “truck” 5.48, “greed” 3.06 and “terrorist” 1.30. Words receiving a rating of 5 were considered neutral. When researchers then analyzed the top 5,000 words by frequency of use in each of their sources, they discovered that the rate of positivity remained pretty much the same over time. Whether the writer was a country music star, a sixteenth-century poet or an angsty teen complaining about homework on Twitter, happy words dominated the text. The study comes on the heels of another one by the same group of scientists that showed a two-year decline in global happiness based on the language contained in Twitter updates—a story that drew national attention. The researchers now say that while people’s short-term happiness has decreased, the language they use to express their discontent remains fundamentally positive—at the “atomic” level, so to speak. Even news articles about war, corruption and death reveal a “net happiness” inherent in English. Scientists say this universal “bias of positivity” in language reflects the social nature of humanity. Social contracts often hinge upon one’s ability to be pleasant and upbeat. Therefore, it stands to reason that a million years of language development would ingrain more positive words into our vocabulary than negative ones. The study’s findings support the Pollyanna Principle of 1969, which theorized that humans naturally use positive words more easily and frequently than negative ones. The study appears in the January 11 issue of the journal PloS ONE. Related posts: English Language Has Doubled In Size Over Last Century, Says New Study Ability to Gauge Emotion is Independent of Language, Study Says Building Language Skills More Critical for Boys than Girls, Study Finds

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Even in Tough Times, Language Remains Positive [Study]

First off, social media usage actually makes consumers even more engaged with their email inbox. Plus social media users are likely to share their email-delivered content with their personal networks. That’s additional juice for email campaigns. In the new eBook The Definitive Guide to Integrating Social Media and Email, find out how to: Discover where your social media audience is Use social networks to grow your email list Use email to grow social followers and expand your reach Develop the right content approach for each channel Tie it all together for integrated campaigns Monitor metrics and measure results Start making email and social media complementary marketing channels, and boost your campaign ROI. Download your copy of The Definitive Guide to Integrating Social Media and Email now! Request Free!

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The Definitive Guide to Integrating Social Media and Email

However, only 16% of CMOs think that it’s necessary to become proficient at social media themselves to be successful leaders. Forrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations. Request Free!

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Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience

Top marketing experts divulge their lessons learned and secrets on social media with everything you ever wanted to learn, from the basics to the most advanced techniques. Easily consumable in short articles, discover if your company should use social media and determine how to hire a social media agency (or if you should keep the position in-house). Dive into the latest trends, learn specific methods to gain maximum exposure from your efforts and define how to measure results. Download the January issue of the Social Media Wrap Up now and receive it in your inbox in less than a minute! Request Free!

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Social Media Wrap Up Report: January 2012