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While Facebook does not allow you to contact your fan base by segment, we should understand these segments and start to shape our ongoing communication strategies accordingly. Learn the three categories of Facebook fans and how to communicate with them effectively by downloading this free Article and start accruing PC Mall’s Small Business Network Rewards Points! Earn PC Mall’s Small Business Network Rewards Points through your purchases and activity. Activate your account today and you’ll get 100 PC Mall’s Small Business Network Rewards Points, which you can redeem for free shipping instantly! If you are eligible, PC Mall’s Small Business Network will send you an activation email to activate your FREE PC Mall’s Small Business Network account, so please keep a look out for this email in your inbox. The Small Business Network – powered by PC Mall provides your business with exactly what it needs to thrive, even in a challenging economy. Through the Small Business Network, you can: Promote your business for FREE Receive exclusive discounts on products from HP, Cisco, Microsoft, Adobe & more Search, connect and network with other members Attend special events and webinars to help you overcome business challenges Get access to productive and efficient solutions and services Members can also earn Rewards Points that can be used for free shipping or even greater price discounts. The more involved a member is, the more points they can earn. And – the best part about PC Mall’s Small Business Network – it’s completely FREE! Request Free!

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3 Ways to Segment your Facebook Fan Base

Facebook pages created for the world’s top brands like Starbucks, Cranium, Threadless and Harley-Davidson are nice, but what about for the rest of us who don’t have that kind of budget or, frankly, the “need” for the level of sophistication that those brands have applied to their pages? We just need some solid design, some creativity and an overall engaging experience. This eBook profiles seven great Facebook pages and lists over 20 great ideas that are within reach of nearly every business without the need for thousands of dollars in Facebook development. Whether you’re a small business or a mega-enterprise, there are ideas here for you! Along with this free eBook you will also receive weekly marketing news, tips, and advice delivered to your inbox courtesy of MarketingSavant. Request Free!

Continued here:
7 Effective Facebook Pages and 23 Facebook Marketing Ideas eBook

Small Business Unified Communications For Dummies, Avaya Custom Edition, provides non-technical readers such as small business owners and key managers an in-depth overview of UC: what it is, what capabilities it can provide, what a small business needs to do to implement it, and how it will impact your business. Read this eBook to learn: What Is Unified Communications and Why Do I Need It? How Will Unified Communications Help My Small Business? Creating a Unified Communications Strategy. How Do I Implement a Unified Communications Solution? Ten Reasons to Implement Unified Communications. Request Free!

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Small Business Unified Communications For Dummies, Avaya Custom Edition

This book doesn’t teach you how to hammer the proverbial nail; it tells you why the nail is required at all and where it should go. You’ll find tips, tricks, warnings, and bits of advice at every step. They’ll help you avoid potential pitfalls and help you build a robust, consistent website that works well across browsers and operating systems. The advice in this book is not random advice about web design; it’s specific to designing websites with Office Live Small Business. It helps you optimize Office Live Small Business’s settings to make full use of its potential. If you’re more adventurous, this book shows you how you can work around some of Office Live Small Business’s limitations. You’ll have to learn bits and pieces of those dreadful three and four-letter technologies, but this eBook will cover them strictly on a need-to-know basis. This book is not for bedside reading; it’s a hands-on instruction manual. It’s meant to be read sequentially. You’ll get the most out of it if you build your website step-by-step as you read it from end-to-end. If this is your first attempt with building a website with Office Live Small Business, that would be the natural progression for you. If you’re wondering how you’d build a website without HTML, relax. This book is not about witchcraft. Your website will, of course, be built with HTML. But you won’t be the one writing the HTML. Office Live Small Business will do it for you. Request Free!

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Microsoft Office Live Small Business — Free 263 page eBook

Business continuity is often thought to be something that belongs to the IT (Information Technology) people in a company, and while it’s true that IT is particularly involved in ensuring business survival during crisis or emergency, it’s a wider issue. It is particularly important for small business owners to pay attention to business continuity planning, since any small business is only one hurricane or fire from oblivion unless there’s a plan in place.

This free white paper can help you understand some of the issues connected with creating a business continuity plan:

Short Description:

The purpose of this paper is to help businesses of all sizes begin the process of developing an effective business continuity plan designed to minimize the impact of disasters and reduce risk.

Long Description: The word, disaster often conjures negative Hollywood images — fiery explosions, great floods or buildings lying in ruins before the credits roll. But the truth is, disasters are anything that can cause a disruption in your business.

Get you free copy and start protecting your business assets by clicking here.

Overview:

Many Americans dream of starting a business. But being self-employed or the employer of others brings a great deal of additional responsibility. This online course discusses the details of starting a business, including how to write a business plan, choosing a business type, obtaining financing, hiring employees, setting salaries, the importance of employee benefit plans (such as health care insurance and retirement plans), marketing, taxes, and business law.

Learning Objectives:

* Know how to write a business plan
* Select between the business forms of sole proprietorship, limited liability company, S corporation, or C corporation
* Use salary surveys for determining employee salaries and setting founder salaries in a startup company
* Describe how to use a marketing plan and advertising agencies in your small business development
* Utilize online HR resources, such as those provided by the Small Business Administration, to research employment law and income taxes

Access this free course on starting your own business by clicking here