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The Essentials of Sales Kit – 2012 Edition, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research:Increase Sales Reps Effectiveness: CSO Insights Research on a Sales Rep’s Digital Admin 5 Ways to Increase CRM Adoption Within Your Sales Staff The ABC of Sales: Lessons from a Superstar Chance Favors the Prepared Mind: Understanding the Science of Sales Intelligence Request Free!

Originally posted here:
The Essentials of Sales Kit – Includes a Free ABC of Sales eBook

This eBook will walk you through the process of:
  • Setting up a service-level agreement
  • Creating a lead scoring system
  • Closing the loop between marketing & sales

In addition to the eBook, they are providing you with a video overview led by their Chief Marketing Officer, Mike Volpe, and VP of Sales, Mark Roberge. In the video Mike and Mark show you the two core components to establishing a strong sales and marketing alignment.

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See more here:
All You Need to Know About Aligning Sales & Marketing

Today’s on-demand CRM solutions offer powerful capabilities for your sales and marketing organizations and a compelling value. But how should you choose a vendor? Whether you’re a large enterprise or a growing business, these Comparison Guides are for you. Are you up to speed on the latest offerings that fit your business? These free Comparison Guides will give you all the information you need. You’ll receive:
  • 11 SMB vendors and 13 enterprise vendors compared
  • Basic and advanced features for each system
  • Up to date pricing
  • And much more!

Written by Ziff Davis

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On-Demand CRM in 2012

SalesInsider is written in a quick-read, action-oriented style and it’s chock-full of information your salespeople can use to rev up their performance. This real-world publication is easy to understand and cost effective. Consider: If the newsletter helps your sales staff to book one account, it immediately pays for itself!

Here’s a sampling of some of the topics covered in the publication:

  • Cold calling
  • Beating slumps
  • Networking
  • Qualifying
  • Prospecting
  • Improving email strategies
  • Building loyalty
  • Overcoming objections
  • And much more

But don’t take their word for it … see for yourself. For a limited time, you can receive four email issues to review without any obligation to pay. If the product doesn’t meet the needs of you and your salespeople, simply do nothing and they’ll stop sending it. If you decide the publication would be a valuable tool to help kick-start your sales efforts – and they think you will – simply pay the price based on the number of users and they’ll send the twice-monthly newsletter to you for a full year of 24 issues.

Please note that SalesInsider is designed as a training tool for your salespeople. Subscribers get the most value from the publication when they order individual copies for each sales rep. Check out the chart below to see what your cost would be based on the number of salespeople in your organization who should receive a copy.

No. of users

But perception is reality–so sales managers need to help overcome preconceptions of their sales staff. In other words, sales managers need to sell CRM to their sales staff. However, CRM brings so many benefits up and down the sales ecosystem that it becomes an easy sale if those benefits are articulated properly.

Download this White Paper Now to learn:

  • Framing CRM in terms of the problems it solves for your sales staff
  • Five ideas for selling your sales staff on CRM
  • Strategies for selling your sales staff on CRM

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5 Ways to Increase CRM Adoption Within Your Sales Staff

But let’s start with whether you really need CRM.

The CRM wake-up call for most businesses is usually something negative. Your top-performing sales person leaves and takes his entire customer contact data with him. Or, while customer service is trying to help a frustrated customer, your sales team tries to upsell her. She feels ill treated and dumps you. Here are some other signs that it’s time to consider CRM:

  • You lack a 360 degree view of the customer that includes sales and support
  • Sales spends hours updating spreadsheets
  • There are channel conflicts between sales people and channel partners calling on the same customer
  • Sales reporting and forecasting are tedious, inaccurate, time consuming
  • Marketing cannot measure the success and ROI of its campaigns
  • Service treats every problem as new because it lacks customers’ service history
  • Fulfillment asks for details common to every order, every time

The common denominator is having data in the right place, in the right format, at the right time. Without a CRM system, it’s impossible to keep this information in the minds of all of your employees.

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More:
CRM Time-to-Value: Achieving Early Success with Your CRM Deployment