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Despite the prevalence of all things digital, business mail is here to stay. Businesses rely on the mail every day to send invoices, sales letters, payments, contracts, announcements and direct mail. The issue facing business mailers isn’t whether mail is relevant, but how to select the right mail classes and rates for their mail pieces.

There are so many choices available that understanding which are the most cost effective and convenient for your business isn’t always simple. This guide will cover four main topics:

  • What are the different mail rates, classes, and extra services
  • How to lower mailing cost
  • Which postage choice will work best for your business
  • Why direct mail is still alive and kicking

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Mailing Solutions 101

Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

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IBM Social Analytics: The Science Behind Social Media Marketing

With predictive analytics, you can meet your customers’ evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.

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Five Predictive Imperatives for Maximizing Customer Value

Download this new Guide, The 20-Minute PPC Work Week: Making the Most of Your PPC Account in Minimal Time, to learn:
  • A proven, consistent workflow that you can follow every week to get better results
  • How long to spend on each task, from keyword research to reporting
  • Helpful tools to speed up your PPC work week

It all adds up to better results – and more time for you to focus on your business.

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The 20-Minute PPC Work Week: Making the Most of Your PPC Account in Minimal Time

This eBook will walk you through the process of:
  • Setting up a service-level agreement
  • Creating a lead scoring system
  • Closing the loop between marketing & sales

In addition to the eBook, they are providing you with a video overview led by their Chief Marketing Officer, Mike Volpe, and VP of Sales, Mark Roberge. In the video Mike and Mark show you the two core components to establishing a strong sales and marketing alignment.

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All You Need to Know About Aligning Sales & Marketing

Top marketing experts divulge their lessons learned and secrets on social media with everything you ever wanted to learn, from the basics to the most advanced techniques. Easily consumable in short articles, discover if your company should use social media and determine how to hire a social media agency (or if you should keep the position in-house). Dive into the latest trends, learn specific methods to gain maximum exposure from your efforts and define how to measure results. Download the May issue of the Social Media Wrap Up now and receive it in your inbox in less than a minute!

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Social Media Wrap Up Report: May 2012