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While total online marketing spend continues to grow, the returns on that investment are increasingly under attack by a new type of click fraud—pay per click scams—perpetrated by those who exploit powerful brands for their own profit.

How prevalent are pay per click scams? In the U.S. alone, scammers hijack nearly 600 million clicks monthly. These hijacked clicks drive up advertising costs for legitimate brands and cost additional billions in lost revenues, reduced marketing effectiveness and brand dilution. This white paper describes the benefits of fighting this technology-borne abuse with technology, enabling even the busiest marketing teams to address the problem.

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Pay Per Click Scams: How Marketers Can Fight Back and Win

Forget the old world service management of spreadsheets and silos of information. Forget complex, on-premise solutions and heavy-duty software. Watch this brief 3 minute video to help you:
  • Automate the full field service life cycle from contract entitlements to scheduling & workforce optimization, to inventory & parts logistics
  • Experience the future of field service today with mobility, collaboration and customer/partner portals
  • Get up and running in days, not years, with a low cost cloud-computing subscription model

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3 Minutes will make you Rethink Field Service Video Overview

In an upcoming Aberdeen web analytics study of over 230 organizations using free or paid web analytics solutions, Google Analytics featured prominently as a solution provider of choice. In fact, of the 117 survey respondents currently leveraging Google Analytics, 64% indicated that they use Google Analytics in conjunction with a paid web analytics tool. This Research Alert provides insights into key findings from the study and presents vendor-specific highlights drawn from the research.

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Web Analytics in Context: Google Analytics

Selecting a CRM solution was tough enough when the decision was only about finding the right functionality at the right price point. With so many options…On Demand, On Premise, Online, SaaS, Cloud-Based, Hosted…it is even more difficult to decipher what model is best for you.

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Link:
The Top 5 Things You MUST Know Before Selecting a CRM Solution

How are enterprises taking advantage of rapidly expanding mobile connectivity to reach their customers and employees? How are they using mobile media to improve sales communications, deliver distance learning, and approach consumers with innovative marketing techniques? In this paper, you’ll learn about:
  • New communication opportunities that reach employees and customers wherever they happen to be
  • The challenges of delivering media content to the broad landscape of mobile devices
  • Tools that simplify mobile media delivery operations, while ensuring high-quality media delivery on any device

Open your enterprise to new opportunities. With employees and customers always on the go, you can connect with them more effectively when you deliver your connect to their mobile devices.

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The Enterprise Goes Mobile

Online brand abuse is a costly problem for marketers everywhere. Many don’t even realize that their web traffic and sales are being snatched right out from under them.

The annual losses may surprise you:

  • 14 Percent of branded searches lead to sites other than the brand owners
  • $135 Billion in counterfeit and pirated goods are sold annually
  • $1 Billion is lost each year due to web traffic theft caused by cybersquatting – the unauthorized use of trademarks in URLs

But there’s a way to fight brand abuse and recoup millions of dollars in lost revenue due to the interception of web traffic and other online brand scams.

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How Marketers Can Recoup Millions: 10 Best Practices for Preventing Online Brand Scams