In 2010, smartphones are expected to represent 50 percent of all mobile phones on the market, up from 11 percent in 2009. And those smartphones sport an array of operating systems, media codecs, mobile browsers and applications. How do you optimize content to reach and work on all of those devices with all of those variables? In this white paper, you’ll learn about:
The challenges of publishing rich media to mobile devices
The importance of delivering a high-quality user experience on any device
Opportunities for realizing mobile advertising revenues
Tools that simplify your workflow and integrate with the systems you already have in place
Ready to create an effective mobile publishing strategy? Read about key elements that will make this new publishing channel both profitable and sustainable.