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A must read for any person interested in social media marketing or SEO! Written by SEO expert and Brick Marketing President and Founder Nick Stamoulis. Download this free social SEO Guide Book to learn more! Also with this free guide you will receive FREE SEO & Search Engine Marketing Tips via email each week. Request Free!

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The Definitive Social SEO Guide Book

Kevin Cleary, President and COO of Emeryville, California based Clif Bar & Company, explores how this privately held, employee owned company is also socially responsible. Series: “UC Davis Graduate School of Management’s Dean’s Distinguished Speaker Series” [Business] [Show ID: 20472] [ YouTube Video ] [ Audio Podcast ] [ Video Podcast ]

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Sustaining Inspiration: The Challenges and Opportunities of Running a Privately Held Employee Owned Socially Responsible Business

Darrell Brown, Senior Vice President, US Bank, argues that in order to teach managers to be successful and prosperous where others fail, one must engage an entrepreneurial mindset in a world that embraces the status quo. Series: “Creativity and Innovation” [Business] [Show ID: 21578] [ YouTube Video ] [ Audio Podcast ] [ Video Podcast ]

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Managing in an Ever-Changing Economy

Good news for the protesters of Occupy Wall Street: media coverage of their protest, however scant, is far more likely to shape public opinion than hours of interviews with politicians on CNN or Fox News. A new study out of Michigan State University shows that greater media coverage of Washington politicians does not translate into greater influence on the public. Americans are much more likely to respond to stories of political grassroots efforts led by average citizens, even though such stories are few compared to those chronicling congressional debates and speeches. The study, published in the journal Public Opinion Quarterly, analyzed media coverage of the gun control debate in 2000 and health care reform in 2009, measuring how the different types of coverage affected public opinion polls. The research showed that seeing 10 minutes of President Bill Clinton arguing for gun control could sway public opinion by .3 percentage points. However, seeing a 10-minute story about the Million Mom March for gun control could sway public opinion by a whopping 1.2 percentage points. Even coverage of high-profile shootings did not influence the public’s perception of the issue so strongly. The study’s author, political scientist Corwin Smidt, says the findings are significant because they show that politicians may not be as successful in “bullying” citizens through the media into supporting their agendas as previously thought. The possible reasons for this phenomenon are numerous. In the study, Smidt points out that media coverage often frames political debates as simply “politics as usual,” likely causing viewers to dismiss the issues as unimportant. Twenty-four-hour cable news programs and Internet sites loop political stories ad nauseam, leading to public desensitization. Many citizens also distrust government officials, which would further limit their influence through the media. Seeing fellow citizens organize and demand political action, however, signals that a particular issue deserves public attention and can lead to the kind of political participation that results in significant legislative change. That would explain why President Obama has recently been urging average Americans to rally in support for his policies. As to why the media chooses to frame an issue in a certain way or report on certain events, Smidt could not say. The study only analyzed the public’s reaction to such coverage. However, the findings clearly show that not all news stories have the same effect on public opinion. How the media covers politics may be far more influential than the reports themselves, and not necessarily in the ways most people would assume. On TV, a peaceful protester trumps a ranting president. Related posts: How Israeli Media Framing Is Causing a Division Among Its People New media needs to improve communication about weight and health Arab TV Does Not Create Anti-American Sentiments In All Viewers

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In the Media, Protests More Influential than Presidents [Study]

Gerson Lehrman Group convened a panel of senior executives from a variety of industries to share their best practices and strategic insights for doing business in emerging markets. Speakers included: Jeffery Hayzlett, former Chief Marketing Officer for Eastman Kodak Tom Santel, former President and CEO of Anheuser Busch International John Swainson, former CEO of Computer Associates. Request Free!

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Best Practices for Doing Business in Emerging Markets

So, how do you get people to listen to you and place BPM at the top of the budget priority list? Well, start with the fact that the majority of customers report a better than 100% ROI in under one year. A good start for your case. IBM has some more ideas for you. Attend their webinar to hear the latest on: Why recent reports from Gartner and McKinsey have identified process improvement as the top priority for CIOs and the businesses they serve in 2010 How companies in some of the most distressed industries – like real estate management, banking and manufacturing – justified making BPM investments last quarter A value framework you can use to quantify the benefits your company can expect from a successful BPM initiative Comparison metrics that show why BPM is a better investment than custom application development or extending legacy systems Featured Speaker: Jim Rudden, Vice President of Marketing, Lombardi Duration: 20 minute presentation followed by a 10 minute Q&A Request Free!

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Making the Case for BPM; Justifying a BPM Investment in 2010