Posts Tagged ‘organization’
May 18th, 2012 | 
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Email continues to be the communication tool that is critical to building stronger relationships with existing and prospective customers. But the effort exerted to build integrated customer databases, segment profiles based on behavior and preferences, and craft relevant content is all for not, if your email does not reach the intended inbox. Learn more about the deliverability challenges facing 240 marketers and the tactics they use to overcome them by downloading the special report “CMO Perspectives on Email Deliverability”. Leverage this in-depth analysis, valuable benchmark data and exclusive CMO insights to fine-tune an email deliverability strategy that’s right for your organization.
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CMO Perspectives on Email Deliverability
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Read this Executive Report to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value. |
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Customer Analytics Pay Off: Driving Top-line Growth by Bringing Science to the Art of Marketing
Posted in Sales & Marketing | 
Tags: business-models, executive, faster-creation, organization | 
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If you are curious about the potential benefits of Virtual Assistant Technology for your organization, there are a number of issues that must be considered to ensure that any implementation of a digital character for self-service is successful. |
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Virtual Assistants & Self Service: Are Animated Digital Characters for Real?
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This white paper includes knowledge of industry best practices and research conclusions from some of the top consulting firms in the client services industry. Find out if your organization is meeting your customers’ desire for effective self-service on the web. |
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Is Web Self-Service Right for You?
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By gaining deeper insights in customer and market trends and employees’ sentiment, businesses can uncover critical patterns to not only react swiftly to market shifts, but predict the effect of future actions. Join this Live Webcast to hear how Social Analytics can enable your organization to build sustainable competitive advantage.
Event Date: 03/22/2012 Event Time: 10:00 AM PDT/01:00 PM EDT Speaker: Mark Heid, Program Director, Social Analytics Solutions, IBM Corporation |
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Social Analytics is key to being a Social Business
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Social networking has changed the way businesses communicate with their customers and partners, with most organizations now incorporating social media into their marketing and communications strategies. Unsurprisingly, the popularity of this new media has also created an influx of social-specific malware. This white paper will discuss:
Nobody fans or follows social malware – and neither should your organization. |
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Social Networking Malware
Posted in Sales & Marketing |
Tags: business, fans-or-follows, marketing, organization |
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