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La función de ventas representa “los pies en la calle” que son directamente responsables de generar ingresos para las organizaciones. Debido a su modelo de entrega de despliegue rápido, las aplicaciones de CRM on Demand han abierto las puertas a la funcionalidad de CRM a este grupo de manera que responde a las necesidades diarias de los vendedores y los requisitos empresariales de las organizaciones. Este documento también describe lo que Oracle puede ofrecer a las organizaciones en búsqueda de soluciones CRM para las ventas, a través de un mecanismo de ejecución flexible. Este documento tambien incluye un estudio de casos de clientes. Ademas incluye la visión proporcionada por un participante anónimo de una compañía de publicación grande donde se explora el proceso de decisión, el uso del producto y los beneficios obtenidos a traves del uso de Oracle CRM On Demand.

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Aplicaciones Oracle CRM on Demand: Opciones para la visin comercial y respuesta al cliente

Difficult times often prompt businesses to pull in their guns. They become inwardly focused, risk-averse and protective of their existing accounts. Faced with a business downturn, they shift their attention to conserving capital and minimizing risk. This reflexive reaction nearly always back fires. When the economy recovers, these companies find they have fallen behind their competitors and are in a poor position to catch up.

Smart business executives have learned that investing in customer relationships and overall effectiveness pays big dividends when the rebound invariably occurs. A tight economy is a good time to try new tactics, educate your sales force and adopt metrics that yield insights about the effectiveness of your sales and marketing programs. Now is the time to embrace new ideas so that when business improves, you will have the edge on your competition. Start by investing in technology to support and drive these new ideas throughout your organization.

Learn seven tips for leveraging customer relationship management (CRM) processes to turbo-charge your sales operation during lean economic times.

Published by Oracle Corporation and IT Business Edge

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Seven Tips for Profiting from Lean Times with CRM

CRM buyers now have a wealth of deployment options available to them, providing unprecedented flexibility, cost-efficiency and business value. This gives organizations the power to fine-tune CRM deployments to match their needs, strategic objectives and budget requirements. But with choice comes complexity. Not only must executives carefully analyze their business scenarios, they must also understand the different characteristics of the available products.

Written by Oracle Corporation and IT Business Edge

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Choosing the Best CRM for Your Organization

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions contain, researching your options can be a time-consuming task. InsideCRM has done a lot of the work for you by comparing the features and costs of 15 top SFA solutions from vendors such as Microsoft, Oracle, Sage Software and Entellium. Whether you work for a small business, a medium-sized enterprise or a huge corporation, there’s a solution that will fit the bill.

This comparison guide addresses topics such as:

  • Sales tools
  • Marketing-automation features
  • Deployment options
  • Pricing structure

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Sales Force Automation Comparison Guide

How can you sharpen your competitive edge? Read this white paper to learn how Oracle can help you:
  • Retain customers by deepening insight and improving service
  • Retain customers cost-effectively with optimized information insight and improved process flexibility
  • Use information insight and process flexibility to retain customers
  • Keep hold of your customers

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Keeping hold of your customers, especially in tough economic conditions

Therefore, winning over users and obtaining buy-in at all management levels are crucial to the success of any CRM initiative. Front-line salespeople are often the major source of resistance. The newest solutions from leading software providers such as Oracle incorporate many innovations to change this trend. For example, new features let salespeople work the way they want to, reduce their administrative burden and genuinely support personal success in every aspect of the sales process. This white paper discusses user adoption problems in general, followed by an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. Request Free!
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CRM Your Salespeople Will Love