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Just as retail stores are often judged by the brand names they stock, online news portals tend to be judged by the sources of the articles they post. According to a new study by researchers at Penn State and published in Journalism and Mass Communication Quarterly , people who access news articles from credible sources through online portals such as Yahoo News or Google News tend to view the portals themselves as more credible. According to researcher S. Shyam Sundar, online news portals, which are often little more than fancy delivery systems for stories that originated elsewhere, reap most of the benefits of news sites, including enhanced credibility and revenue generation, while assuming little of the risk. He points out that even when the news item turns out to lack credibility, the portal is rarely held liable. The investigators exposed study participants to various online news articles and asked them to rate the credibility of both the online portals the articles were accessed through and the original sources of the articles. To prevent participants from rating the articles based upon the quality of the writing, the researchers presented the articles through what appeared to be two different online portals and attributed them to two different original sources. For the purposes of the study, Google News was chosen as an example of a highly credible portal and the Drudge Report represented a low-credibility online portal. The New York Times served as a highly credible original source, while the National Enquirer acted as its low-credibility counterpart. When participants read an article they believed was from a trusted source, they were more likely to rate the online portal they accessed it through as credible. When they read an article they thought came from a source that lacked credibility, they tended to view the portal as less credible. Unfortunately for sources that were perceived as having low credibility, reading an article on a trusted portal was unlikely to make the reader view the source more favorably. In spite of these results, Sundar noted that readers rarely took note of original sources unless they became involved in the story. When articles failed to engage an individual participant, he or she was unlikely to make more than a cursory investigation into the source of the article and was more likely to make a quick judgment based solely on the perceived credibility of the online portal. It has become more and more difficult for consumers of news to trace the sources of information. When a reader views an article in a print copy of the New York Times, it is very clear where the story came from and who is taking responsibility for its accuracy. When the same article is viewed online, however, the story may have been taken from the original source and channeled through an online portal, forwarded via email and then posted on Facebook. Sources may become murky and may disappear altogether along the way, according to Sundar. “With traditional media it’s fairly clear who the source is,” he said. “But in online media, it gets very murky because there are so many sources.” Related posts: Accents Are Not Perceived as Trustworthy [Study] Newspaper Endorsements Influence Voters [Study] Cancer news articles may contribute to confusion about cancer

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Trusted Sources Lend Credibility to Online Portals [Study]

This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available. Topics include: The pitfalls of hit counting and turning data into information Defining goals and conversions: Why do you have a web site? How does Google Analytics work? Using language identification to segment users Using flow visualization to see common paths Real-time data for time-sensitive analysis Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won’t hear elsewhere–including special discounts extended to newsletter subscribers. After taking advantage of the free video training, you can access all of the video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment. Request Free!

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Google Analytics Essential Training

The course also covers how to complete tasks that were previously only possible with native code, such as picture processing, file conversion, and content checking. Exercise files are included with the course. Topics include: What is the file API? Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won’t hear elsewhere–including special discounts extended to newsletter subscribers. After taking advantage of the free video training, you can access all of their video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment. Request Free!

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HTML5: File API in Depth

The course demonstrates each step of building an HTML newsletter, up to testing and sending the email. Exercise files accompany the course. Topics include: Designing and coding a text email Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won’t hear elsewhere–including special discounts extended to newsletter subscribers. After taking advantage of the free video training, you can access all of their video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment. Request Free!

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Creating an HTML Email Newsletter

The course also covers techniques for granting viewer and editor rights and publishing and sharing documents. Exercise files accompany the course. Topics Include: What’s new? Introducing Google Apps Inserting links Adding, copying, deleting and moving slides Editing and collaborating simultaneously in documents Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won’t hear elsewhere–including special discounts extended to newsletter subscribers. After taking advantage of the free video training, you can access all of their video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment. Request Free!

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Google Docs Essential Training

The course takes a look at the basis of any online marketing effort–a business’s web site–and reviews how the different components of the site can support the business’s goals, from SEO and SEM to social media, online PR, and content marketing. Topics include: Who is this course for? Online marketing defined Components of online marketing Defining your target market Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won’t hear elsewhere–including special discounts extended to newsletter subscribers. After taking advantage of the free video training, you can access all of their video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment. Request Free!

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Online Marketing Fundamentals