Posts Tagged ‘online-marketing’
April 16th, 2012 | 
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The Essentials of Online Marketing in 2012, brings together the latest in information, coverage of important developments, and expert commentary to help with your Online Marketing related decisions.<
The following kit contents will help you get the most out of your Online Marketing research:
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The Essentials of the Online Marketing in 2012 – Free Kit
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The 42 Rules of Marketing Toolkit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Online Marketing related decisions.
The following kit contents will help you get the most out of your Online Marketing related research:
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42 Rules of Marketing Toolkit – Includes a Free $9.99 Value eBook that Expires 4/24/2012
Posted in Sales & Marketing | 
Tags: engagement, marketing, mobile, online, online-marketing | 
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The most effective small business marketers integrate online marketing with traditional offline marketing tactics, such as direct mail. In fact, a recent study found that integrating online and offline tactics increased return on investment in 62 percent of marketing campaigns.
Get your copy of this white paper to learn the key elements of moving into online marketing and how you can incorporate those strategies with traditional direct mail marketing. |
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8 Ways to Grow Your Small Business with Online Marketing
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The course takes a look at the basis of any online marketing effort–a business’s web site–and reviews how the different components of the site can support the business’s goals, from SEO and SEM to social media, online PR, and content marketing.
Topics include:
Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won’t hear elsewhere–including special discounts extended to newsletter subscribers. After taking advantage of the free video training, you can access all of their video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment. |
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Landing pages have grown in stature as a critical tool in the age of impressions, click-throughs and conversions in online marketing. But they still need accurate testing and careful management to yield the best results. We all recognize the crucial role they play in converting visitors to customers, getting them to hit that submit button; but for some reason landing pages just don’t get the same kind of attention that keywords, ad creatives or emails get. Maybe it’s because of the perceived cost of an easy mechanism for creating and publishing landing pages. This is precisely where a Content Management System (CMS) can ensure outstanding results and real value.
This white paper will explore how with CrownPeak’s CMS you can manage landing pages much more effectively and efficiently:
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The Most Overlooked Part of your Conversions in Online Marketing: Managing Landing Pages
Posted in Sales & Marketing |
Tags: online-marketing, perceived, white, yield-the-best |
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Last year, Unica’s survey revealed the following key concerns among marketers: an overall shift to online marketing, a greater emphasis on website personalization, and a general dissatisfaction with IT support for marketing’s technology needs. This year, the survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile’s marketing power, and a desire for more integrated technology solutions.
Their current report is based on a survey of almost 300 online and direct marketers who:
To monitor trends, many of the survey questions have been carried over from last year. But in response to new developments – such as the maturing of social media and mobile marketing, and the increased recognition of the need for interactive marketing – the survey posed nine new questions, opening fresh areas of insight. |
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The State of Marketing 2011: Unica’s Annual Survey of Marketers