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Posts Tagged ‘online-marketing’

The course takes a look at the basis of any online marketing effort–a business’s web site–and reviews how the different components of the site can support the business’s goals, from SEO and SEM to social media, online PR, and content marketing.

Topics include:

  • Who is this course for?
  • Online marketing defined
  • Components of online marketing
  • Defining your target market

Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won’t hear elsewhere–including special discounts extended to newsletter subscribers.

After taking advantage of the free video training, you can access all of their video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment.

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Online Marketing Fundamentals

Landing pages have grown in stature as a critical tool in the age of impressions, click-throughs and conversions in online marketing. But they still need accurate testing and careful management to yield the best results. We all recognize the crucial role they play in converting visitors to customers, getting them to hit that submit button; but for some reason landing pages just don’t get the same kind of attention that keywords, ad creatives or emails get. Maybe it’s because of the perceived cost of an easy mechanism for creating and publishing landing pages. This is precisely where a Content Management System (CMS) can ensure outstanding results and real value.

This white paper will explore how with CrownPeak’s CMS you can manage landing pages much more effectively and efficiently:

  • The value of landing pages in online marketing
  • The challenges of creating and maintaining effective landing pages
  • The advantages of managing landing pages with a State of the Art SaS CMS solution

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Read more here:
The Most Overlooked Part of your Conversions in Online Marketing: Managing Landing Pages

Last year, Unica’s survey revealed the following key concerns among marketers: an overall shift to online marketing, a greater emphasis on website personalization, and a general dissatisfaction with IT support for marketing’s technology needs. This year, the survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile’s marketing power, and a desire for more integrated technology solutions.

Their current report is based on a survey of almost 300 online and direct marketers who:

  • Represent a comprehensive mix of companies by location, revenues and industry. All responding companies report more than $100M in annual revenue; the largest block (54%) reports $1B or more per annum.
  • Assume responsibilities across the complete spectrum of marketing roles; over one third (35%) are marketing executives.
  • Play some role in the purchase of technology, whether it’s to authorize, recommend, review, or evaluate technology needs and options.

To monitor trends, many of the survey questions have been carried over from last year. But in response to new developments – such as the maturing of social media and mobile marketing, and the increased recognition of the need for interactive marketing – the survey posed nine new questions, opening fresh areas of insight.

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The State of Marketing 2011: Unica’s Annual Survey of Marketers

Thanks to the Internet, there are now more ways than ever to consider marketing your business online. Which do you choose and why, how do you measure ROI and where do you stop? This guide is designed to help you make an informed decision about the various types of online marketing tools available to grow your business and will also help you find the best provider who can meet your online marketing needs as well as matching you instantly with highly qualified online marketing providers to receive custom, no obligation quotes.

InsideUp will help you better understand what each strategy involves and how it might benefit your business as well as how to find the best provider that would understand your needs and provide you with the best options unique to your business.

This InsideUp Buyer’s Guide is designed to help you find the best online marketing service provider for your company. Plus, you get instantly matched with highly qualified online marketing Service Providers to receive custom, no obligation quotes.

Request Free!

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Best Online Marketing Tips for Growing Business

Thanks to the Internet, there are now more ways than ever to consider marketing your business online. Which do you choose and why, how do you measure ROI and where do you stop? This guide is designed to help you make an informed decision about the various types of online marketing tools available to grow your business and will also help you find the best provider who can meet your online marketing needs as well as matching you instantly with highly qualified online marketing providers to receive custom, no obligation quotes.

InsideUp will help you better understand what each strategy involves and how it might benefit your business as well as how to find the best provider that would understand your needs and provide you with the best options unique to your business.

This InsideUp Buyer’s Guide is designed to help you find the best online marketing service provider for your company. Plus, you get instantly matched with highly qualified online marketing Service Providers to receive custom, no obligation quotes.

Request Free!

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Best Online Marketing Tips for Growing Business

Best-selling author David Meerman Scott and HubSpot collaborate in this eBook to bring you 11 real-life stories of online marketing success. It includes real life examples from the marketing campaign of a suitcase company, a non-profit organization, a manufacturer, a financial advisory firm, and many others. Among the stories covered in this eBook you will find: How contests lead to golden PR opportunities How to increase your online visibility with video How to conduct keyword research to identify industry trends How to rank high in search engines through blogging How to do a website redesign for best results Request Free!

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11 Examples of Online Marketing Success