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According to social networking researchers, the old saying “birds of a feather flock together” applies even in the vast realm of cyberspace. This is the topic of the recently published research findings of Dr. Cuihua Shen, an assistant professor at University of Texas Dallas. Her findings have been reported in a recent issue of the First Monday publication. Shen examined the community dynamics of users from SourceForge, a massive internet open source community. Shen conducted social network analyses on these users to determine the social motivations within the communities and the shaping of collaborations within these communities. Peter Monge, another researcher in the area of social network analysis who published “Who Connects with Whom? A Social Network Analysis of an Online Open Source Software Community,” discovered that users within Web communities determine which other users to interact with online. According to Monge, the choices of these users can reveal the motivations underlying the creation of these social networks. For the most part, Web developers who are considered to be accomplished and successful tend to form elitist groups with other equally qualified and accomplished Web developers in the open source software community. Unfortunately, less accomplished and successful Web developers have greater difficulty forming circles with more accomplished developers, so less accomplished developers tend to collaborate with individuals of equal or lesser skill. In some cases, less successful Web developers might have difficulty forming collaborative relationships with any other peers due to the disparity between the successful and less successful developers. Open source software is software that allows users to study, manipulate, and re-distribute the software without legal penalty. This particular manner of developing software encourages the formation of social networks within the Web development community. When developers collaborate on projects, a social network is formed within the open source software community. Shen and other researchers have used social network analysis to examine development of these creative ties and discover the dynamics underlying many social network interactions. Shen hopes that her recent research in the field will open the door for further studies about the creation of social networks and the formation of collaborative ties among users in the internet community. Related posts: Social Networking and the World [Infographic] Experts Agree: Generation Y Will Not Tire of Social Networking [Study] Interpersonal Communication In Social Media Leads to Higher Customer Satisfaction [Study]

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Social Network Analysis and the Dynamics of Web-Based Networking [Study]

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Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn Free 42 Page Excerpt

Much has changed since then and they’ve updated the guide for 2009-2010 with a few new chapters, an expanded list of resources and the most comprehensive social media and marketing technology glossary that you’ll find in any eBook of its kind!

This year’s MarkeTech guide features the following chapters:

  • Social Media Mining, Buzz Monitoring, Customer Listening
  • Twitter, Microblogging & The Statusphere
  • Blogging
  • Facebook
  • LinkedIn
  • Social Networking Environments
  • Video Sharing
  • Email Automated email (autoresponders)
  • Social Media Optimization
  • Widgets and Gadgets
  • Photo, Slideshow and Media Sharing Environments
  • Honorable Mentions in Marketing Technology
  • Marketing Technology Resources
  • Glossary

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See the rest here:
Marketech 2009/2010 The Guide to Emerging Marketing Technology and Social Media