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Television’s bad influence on viewers’ eating habits has long been a source of concern for health experts and parents. However, a new study by researchers in Italy shows that the more exposure to newspapers, television and the Internet people have, the healthier they eat. The study, conducted by researchers at the Fondazione di Ricerca e Cura “Giovanni Paolo II” in Campobasso, Italy, found that the more participants used television, newspapers and the Internet as a source of information, the more closely they adhered to a traditional Mediterranean diet. The Mediterranean diet is the eating pattern that was historically followed by inhabitants of the lands surrounding the Mediterranean Ocean. It has long been considered the ideal diet for humans. The current pattern of eating that is prevalent in Europe and North America is known as the Western diet. It is considered one of the least healthy diets and is known to lead to both short-term and long-term health problems. In recent decades, the Western diet has spread across many parts of the globe along with Western clothing, pastimes and entertainments, including television. Often, observers have placed part of the blame for the spread of unhealthy eating habits on television viewing. Some experts had assumed that the spread of other forms of mass media would have a similar effect. The new study, however, highlights the folly of lumping all use of television or other media together and assuming the consequences will all be negative. The results suggest that the effect of mass media, like most other things, often depends upon how and why it is used. The research, which is the first of its kind to look closely at the types of media accessed and to take into account how they are used, was published in the International Journal of Public Health . Previous studies analyzed only the impact television viewing had upon watchers’ health and generalized the results to include other types of media. The investigators studied 1,000 participants in the largest Moli-sani Project, a famous epidemiological study that involves 25,000 inhabitants of Molise, Italy. The goal of the Moli-sani Project is to determine the effect of environmental and genetic factors on the development of cardiovascular disease and tumors. As part of the larger study that included gathering information on individual dietary habits, participants were asked to answer questions regarding their use of mass media. The data was plugged into a specially created instrument designed to measure participants’ exposure to mass media information, and then the results were analyzed. According to researcher Americo Bonanni, “Results have shown that people most exposed to information delivered by any mass media source reported higher adherence to the Mediterranean-like eating patterns. “In particular, people…reported higher consumption of some key foods of the Mediterranean diet pyramid, such as fruits and fresh fish, and a lower consumption of less healthy food such as animal fats.” The researchers concluded that health experts should stop viewing mass media, including television, as the enemy and begin figuring out how to use it to get better information to the public more effectively. Related posts: For Teens, Early Sex and Media Exposure Not Linked Body Image and the Media [Videographic] UW-Madison’s joint mass communication degree ranked top in nation

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Exposure to Mass Media Improves Diet [Study]

First off, social media usage actually makes consumers even more engaged with their email inbox. Plus social media users are likely to share their email-delivered content with their personal networks. That’s additional juice for email campaigns. In the new eBook The Definitive Guide to Integrating Social Media and Email, find out how to: Discover where your social media audience is Use social networks to grow your email list Use email to grow social followers and expand your reach Develop the right content approach for each channel Tie it all together for integrated campaigns Monitor metrics and measure results Start making email and social media complementary marketing channels, and boost your campaign ROI. Download your copy of The Definitive Guide to Integrating Social Media and Email now! Request Free!

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The Definitive Guide to Integrating Social Media and Email

Top marketing experts divulge their lessons learned and secrets on social media with everything you ever wanted to learn, from the basics to the most advanced techniques. Easily consumable in short articles, discover if your company should use social media and determine how to hire a social media agency (or if you should keep the position in-house). Dive into the latest trends, learn specific methods to gain maximum exposure from your efforts and define how to measure results. Download the January issue of the Social Media Wrap Up now and receive it in your inbox in less than a minute! Request Free!

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Social Media Wrap Up Report: January 2012

Written by Elaine Hirsch In the center of the political limelight is 2012 Presidential Candidate Herman Cain as he fights off allegations of past sexual infidelity and sexual harassment. The story has leaked out bit by bit, with new accusers coming from different directions and casting even more of a negative shadow on Cain. In his defense, Cain has turned around and pointed a finger at Texan rival Governor Rick Perry claiming that he is conducting a smear campaign against him to try to whittle his chances of receiving the GOP nomination presidency. Negative campaigning has been around as long as politics and have appeared to grow increasingly more aggressive and less amiable throughout the years. A presidential hopeful has to understand that the moment he or she steps up to bat, there will be curve balls flying in from all different directions. A political candidate is subjected to searches through their pasts and they should expect any of their secrets to be scrutinized by the public. Although master’s degree programs in political science often cover theoretical topics, smear campaigns are frequently overlooked. Whether or not these smear campaigns are effective seems to rely largely on the seriousness of the allegations as well as the response of the attacked candidate. All smear attacks are effective to some degree because there will no doubt be some voters who will change their opinions on the candidate based on the information, but others will deliberately stand up for the victims of smear campaigns recognizing the attack for what it is. The results are indeed mixed. There are many examples of such smear campaigns. Some of them have been on a larger scale and others more subtle. Some have been effective and others have been little more than an irritating whisper from the media. Sarah Palin was the victim of a smear campaign when opposing parties and the media attacked the wholesomeness of her family following the announcement that her unwed daughter was pregnant. As soon as the newspapers hit the stands Sarah Palin was being pressured to take her mind off of her campaigning and focus on defending her family’s image. People talked more about how Palin must have been as a mother rather than how she might be a as a political leader. Despite the attacks, however, most political analysts agreed that it was not the smear efforts that lost the election for Palin and McCain. President Obama received his share of smear campaigning as well when he ran for president four years ago. His name and cultural background was used to create an image of him as a radical Muslim despite American and Christian upbringings. Smear campaigns are used in elections for all political positions of leadership. A smear ad came out against Michael Arcuri in 2006 accusing him of using taxpayer money to call a sex phone line. Evidence suggested that the call was simply a misdial as the number was only a few away from the Department of Criminal Justice Services’ number, which was dialed only a minute later. Furthermore, the phone was also used by executive director of the New York Prosecutors Training Institute. Now Herman Cain is facing the music and the attacks coming from all different directions. Whether or not he is guilty is not really the question to ask. The real question is whether or not this smear campaign against Cain will keep him from ever seeing the Oval Office from behind the President’s desk. The answer will come to light soon, but many political experts are confident that the seriousness of the accusations against him, coupled by his seemingly awkward response has put the final nails in his political coffin . Smear campaigns can be very effective, regardless of the legitimacy of the claims. While voters would rather simply focus on the political issues at hand, they can’t help but hear the rumors and accusations on the news and very often are influenced on the ballots. Related posts: Research examines key qualities that voters expect in their presidential candidates Can Politicians Gain Ground by Endorsing Green Policies? [Study] Political Communication Symposium at IE University

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How Effective are Smear Campaigns?

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How to Leverage Social Media for Public Relations Success

VOXUS delivers breakthrough media programs for technology companies looking to spend less on PR. Small budgets can still build market leadership – contact VOXUS to find out how. The VOXUS Twitter white paper explains: Twittering around shows and events Twitter for user surveys Tweeting the media … and more. Request Free!

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Tweets, Tweeps and Twitches – The Basics for Using Twitter to Boost Your Business