Posts Tagged ‘marketing’
February 14th, 2012 | 
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Data collected by the Aberdeen group in August 2011 (Predictive Analytics for Sales and Marketing: Seeing Around Corners) found that companies using predictive analytics enjoyed both higher click through rates and higher sales lift than companies that did not use this technology. However, new research shows that even among users of predictive analytics there are significant differences in the level of business performance achieved. |
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Divide & Conquer: Using Predictive Analytics to Segment, Target and Optimize Marketing
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Learn the basics of Inbound Marketing in this free eBook written by the SEO firm, Brick Marketing. Learn what Inbound Marketing is as well as typical inbound marketing myths and much more. Also with this free eBook you will receive FREE SEO & Search Engine Marketing Tips via email each week. |
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Inbound Marketing 101: Tips for a Better Inbound Marketing Program!
Posted in Sales & Marketing | 
Tags: marketing, marketing-tips, search, search-engine, seo | 
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Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM system. In this paper learn the key benefits of CRM systems, and show how Marketing Automation can increase the effectiveness of the entire sales and marketing function. |
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Using Marketing Automation to Increase Your ROI on CRM
Posted in Sales & Marketing |
Tags: effectiveness, investment, marketing, request-free, the-investment |
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Download this white paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how marketing automation optimizes marketing programs and can help companies:
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The ROI of Marketing Automation
Aberdeen’s November 2010 Cross-Channel Roadmap report indicates that 74% of multi-channel retail operations are characterized by separate and siloed channels, resulting in poor brand and customer management. This year’s results indicate that leading retailers are making the move to align the brand, align their product offerings, and align their marketing messages to achieve a uniform customer experience across all channels. For example, 50% of Leaders surveyed indicated their top strategic objective for 2012 is to ensure product availability across all channels. This one strategy incorporates the alignment of the brand, product assortment, and messaging, from the top down. Between November and December 2011, Aberdeen investigated the state of omni-channel retail operations for 80 organizations. This Analyst Insight will examine how retailers are aligning the brand across channels for a seamless shopping experience. Request Free!
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The 2012 Omni-Channel Retail Experience
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A must read for any person interested in improving their business to business focused SEO campaign! Written by the SEO experts at Brick Marketing. Download this free 15 page B2B SEO eBook now! Also with this free guide you will receive FREE SEO & Search Engine Marketing Tips via email each week. |
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B2B SEO eBook: Tips for B2B SEO