Posts Tagged ‘marketing’
April 24th, 2010 | 
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Learn how you can optimize your marketing efforts and achieve an even greater return on your marketing investment.
While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do because we all like to take short-cuts. Lack of planning is the slippery slope that leads to wasteful marketing. The full eBook is a practical, pragmatic “how to” book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you will find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This excerpt includes Chapter 2 – Secrets of a best-in-class campaign development process from the Marketing Campaign Development eBook. |
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Marketing Campaign Development
Posted in Sales & Marketing | 
Tags: disciplined, marketing, request-free, unique, your-marketing | 
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The ‘42 Rules of Marketing’ is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know they should do, but don’t always have the time or patience to do.
Prepared by Super Star Press; Sponsored by Super Star Press |
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42 Rules of Marketing
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Websites dominate all media in the 21st century as the most effective way to reach new leads and attract new customers and sales. Coordinating multiple facets of online advertising to maximize Return on Advertising (ROA) is called Multilateral Online Marketing (MOM), a new industry term coined by Fathom SEO that more accurately expresses what it takes to succeed online – coordinating multiple programs that can efficiently reach the right target audience when diverse disciplines work well together. This guide explains 3 core steps to a successful online marketing initiative:
Register for this FREE guide and maximize your company’s Return on Advertising Online! |
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Insider’s Guide to Internet Marketing: Get. Convert. Measure.
Posted in Sales & Marketing |
Tags: advertising, marketing, mom, online-marketing, seo |
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BizBash is the Event & Meeting Planner’s Source for Venues, Caterers, Rentals, Entertainment, Calendars, Decor, Banquet Halls, Audiovisual Production, Security, Staffing, Ideas, Style, Trends, Industry News, Planning Tips and Marketing Strategies. You may choose any of their five editions: New York/Los Angeles, Washington, D.C., Toronto, Florida and Chicago. |
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BizBash
Posted in Sales & Marketing |
Tags: entertainment, industry, marketing, security, toronto |
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The best companies don’t cut marketing spending in a downturn, they do the opposite. They know that even the toughest market conditions still provide plenty of opportunity. It’s been said that “Every adversity carries a seed of equal or greater benefit.” The thought leaders interviewed in this book will help you and your business find the silver lining in those dark clouds by adopting creative, compelling, and low-cost/high-return marketing strategies. Learn new ways to devise new strategies to overcome economic turmoil, and execute new tactics to win, sustain and grow new business. We all live in interesting times, but the best marketers and leaders are made during times of extraordinary challenges. This eBook is a collection of wisdom from every day marketing heroes who are making their way in industry day by day. It’ also puts forth a framework for giving a boost to your existing marketing plan in a downturn or jumpstarting your marketing plan if you don’t already have one. NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this eBook in partnership with MarketingSavant. Request Free!
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Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers
Posted in Ebooks and Book Excerpts |
Tags: book, business, find-the-silver, marketing, silver |
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Much has changed since then and they’ve updated the guide for 2009-2010 with a few new chapters, an expanded list of resources and the most comprehensive social media and marketing technology glossary that you’ll find in any eBook of its kind!
This year’s MarkeTech guide features the following chapters:
This eBook is a collection of current marketing and social media technology with guidance on how to use these tools in your business today! NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this eBook in partnership with MarketingSavant. |
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Marketech 2009/2010 The Guide to Emerging Marketing Technology and Social Media