Posts Tagged ‘marketing’
May 1st, 2012 | 
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Enterprise Marketing Management, or EMM, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer lifecycle. Before introducing the IBM® Enterprise Marketing Management suite, here are some recent observations about today’s marketing environment that set the context in which IBM is seeking to meet the needs of marketers. |
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Enterprise Marketing Management (EMM)
Posted in Sales & Marketing | 
Tags: context, customer, marketing, meet-the-needs, request-free | 
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According to the January 2012 Omni-Channel Retail Experience report, leading retail and consumer markets organizations are making the move to align the brand, align their product offerings, and align their marketing messages to achieve a uniform customer experience across all channels. While these organizations are focused on how to align the experience across channels, there is still a significant gap facing consumers. This gap goes beyond the alignment and integration of business processes and technologies; it comes down to a fundamental disconnect on the part of organizations to fully understand the importance of a connected experience. Between February and March 2012, Aberdeen investigated the state of the omni-channel customer experience for 80 consumer markets organizations. This Research Report will examine how Best-in-Class companies are bridging the channel gap to provide a consistent and reliable customer experience regardless of channel. |
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Best-in-Class Strategies to Overcome the Disconnected Customer Experience
Posted in Sales & Marketing |
Tags: channel-retail, making-the-move, marketing, research, research-report |
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This 17-page eBook provides details on what it costs to syndicate your content with the following companies and what you get for the money: eMedia Find White Papers IDG TechNetwork Incisive Media/IThound.com Insight24 NetLine PaperShare QuinStreet RetailWire TechTarget Toolbox.com UBM TechWeb Spear Marketing Request Free!
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Content Syndication Options for B2B Technology Marketers
Posted in Ebooks and Book Excerpts |
Tags: incisive-media, marketing, media, money, spear-marketing |
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Make sense of the Facebook Business Page Timeline using our new guide. Find out how to use Facebook’s new features to support your marketing and strengthen your lead generation efforts.
In this 31-page guide you will learn:
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Posted in Sales & Marketing |
Tags: business, Facebook, marketing, request-free, timeline |
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Make sense of the Facebook Business Page Timeline using our new guide. Find out how to use Facebook’s new features to support your marketing and strengthen your lead generation efforts.
In this 31-page guide you will learn:
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Posted in Sales & Marketing |
Tags: business-page, Facebook, marketing, request-free, timeline |
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The 42 Rules of Marketing Toolkit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Online Marketing related decisions.
The following kit contents will help you get the most out of your Online Marketing related research:
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42 Rules of Marketing Toolkit – Includes a Free $9.99 Value eBook that Expires 4/24/2012
Posted in Sales & Marketing |
Tags: engagement, marketing, mobile, online, online-marketing |
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