Posts Tagged ‘investment’
November 15th, 2009 | 
Author: 
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Marketers have always been able to execute event-based campaigns in Infor CRM Epiphany Outbound Marketing using information already available in the data mart. However, for event-based marketing to be truly successful, a campaign must reach the customer at a time when the customer recognizes the need and is receptive to an offer that will fulfill that need. Because the information available in the data mart inherently has an element of time delay, a new optional module has been added to the Infor CRM Epiphany Outbound Marketing suite to be able to trigger real-time campaigns based on events detected outside of Outbound Marketing. This will greatly improve the effectiveness of these event-based campaigns. This paper discusses how the Event-Based Marketing module will allow you to reap the benefits of event-based marketing, while leveraging your investment in Infor CRM Epiphany Outbound Marketing. |
Original post:
Increase Your Returns Using Event-Based Marketing
To stay competitive in today’s rapidly changing business world, companies must update the way they view the value of their investment in Network-Critical Physical Infrastructure (NCPI). No longer are simple availability and upfront costs sufficient to make adequate business decisions. Agility, or business flexibility, and low total cost of ownership have become equally important to companies that will succeed in a global, ever-changing marketplace. Request Free!
See the article here:
Network-Critical Physical Infrastructure: Optimizing Business Value
Posted in Internet/Ecommerce, Whitepapers | 
Tags: business-world, companies-must, investment, make-adequate, physical, rapidly-changing, request-free, security, total-cost, update-the-way, will-succeed | 
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