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Posts Tagged ‘health’

BU Inspire: A Call to Arts, Fall 2011 Kate Joyce- BU Alum and Manager of Children’s HealthWatch at Boston Medical Center A Little Red Ribbon: How the Arts can Fight Infectious Disease Around the World

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Bu Inspire: Kate Joyce

Nutraceuticals World covers market and technology developments, dissect regulatory issues and provide international perspectives unique to the supplement, food and beverage market. The major ingredient/product trends Nutraceuticals World frequently highlight include antioxidants, vitamins and minerals, herbs and botanicals, nutrition bars, nutraceutical beverages and functional foods. In addition, some of the health areas Nutraceuticals World focus on are weight loss, diabetes, heart health and eye health. Request Free!

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Nutraceuticals World

Adam Boswort headed Google’s effort to organize research on medical matters. Prior to Google, he co-founded Crossgain, a software development firm acquired by BEA in 2001 and held various senior management positions at Microsoft. He is now the CEO of Keas, an online platform that gives patients interactive software for improving their health. Series: “Distinguished Innovator Lectures” [Business] [Show ID: 19992] [ YouTube Video ] [ Audio Podcast ] [ Video Podcast ]

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Adam Bosworth Founder and CEO Keas

Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.

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Social marketing

A health topic site launched by a consortium of a drug manufacturer, health services provider, and a non-profit organization had a heavy content laden site, with low search engine visibility and virtually no top search engine rankings. By partnering with Intrapromote, this health topic site reorganized their content and:
  • Increased monthly search traffic from 2,800 to 363,000 visits
  • Had a 1,700% increase in Google traffic
  • Optimized a Spanish version of the site for additional traffic
  • Also increased traffic with several vital drug related keywords

As a Sales/Marketing Professional learn more about the SEO and link development strategies leveraged in this case study that has allowed search engine visibility to grow dramatically for this site in the last 5 years!

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Case Study: Search Engine Optimization and Link Development Success Strategies