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While professionals can use all social networking websites to promote their products, services and personal careers, each major social network has its own distinct advantages. An infographic from business consultant network Zintro outlines some of these advantages. Facebook is absolutely the largest social networking website with over 845 million users. 17.5 percent of the website’s users are in the 21-24 year old age group, followed closely by the 18-20 year old age group. Businesses should share blog posts, videos and other updates with Facebook users, but the website’s massive user base makes it difficult for businesses to effectively make personal connections with individual customers. Businesses should set up Facebook “pages,” which collect and display business info for interested visitors. Twitter provides a different type of interaction with customers. About 54.6 percent of Twitter’s 140 million active users are female, and the website’s simple format makes it ideal for quick interactions. The micro-blogging website makes it easy to give quick product updates or to start a conversation with existing customers and fans. Many large businesses are using Twitter to address customer complaints in a public forum. By addressing issues publicly, these businesses build a good brand reputation. LinkedIn’s demographics are fairly even, with an audience comprised of 51 percent male users. The business-focused social networking website has an audience of over 150 million users. LinkedIn is most effective for building a reputation in an industry or for making business-to-business connections. Professionals can also create groups to lead discussions with their colleagues and develop an effective web presence. Although some social marketing experts have written off Google+ as a fad, the website has over 100 million users and continues to gain a primarily male, educated audience. Google+ allows users to arrange their contacts into circles, which makes it easy to target specific groups. Google+ is a useful tool for starting conversations with colleagues or fans and may provide a means of establishing expertise in an industry.

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Marketing Effectively Through Different Social Media Networks [Infographic]

Make sense of the Facebook Business Page Timeline using our new guide. Find out how to use Facebook’s new features to support your marketing and strengthen your lead generation efforts.

In this 31-page guide you will learn:

  • 6 Facebook Timeline features you should know
  • Best practices for using Facebook Timeline
  • Examples of great Business Page Timelines

Request Free!

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Guide to New Facebook Business Page Timelines

Make sense of the Facebook Business Page Timeline using our new guide. Find out how to use Facebook’s new features to support your marketing and strengthen your lead generation efforts.

In this 31-page guide you will learn:

  • 6 Facebook Timeline features you should know
  • Best practices for using Facebook Timeline
  • Examples of great Business Page Timelines

Request Free!

Read more:
Guide to New Facebook Business Page Timelines

Embed this comic on your site: Source: Communication Studies Ancient Greek philosophers seemed to know it all. So it’s no surprise that philosophers like Plato, Aristotle, Epictetus, and Socrates would also speak the language of love fluently. We’ve compiled some of the most suave and debonaire quotes by Greek philosophers that would put even Cassanova to shame. For the first ever comic by CommunicationStudies.com, we’ve even taken the privilege of interpreting their quotes into some dating tips for anyone in need of some relationship advice from the most knowledgeable wise old men ever to have worn a robe. Please post this on Facebook, Twitter, and any other way you like to share. We’ve also included an embed code above that you can copy and paste for your own blog. There are thousands of communication students out there right now reading The Republic when they should be memorizing these quotes to use on a classmate at the local bar. Please help them by sharing this.

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Dating Tips from Ancient Greek Philosophers [Comic]

For this week’s You Speak, BU Today asks, “Do employers have the right to ask for your Facebook password?” Read the full story on BU Today: http://www.bu.edu/today/2012/youspeak-your-facebook-password/

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YouSpeak: Your Facebook Password

Today is an exciting day! CommunicationStudies.com is proud to announce the launch of its first research project, the Communication Degree & Major Survey. We’d like to get a good number of participants so we can gather informative and accurate data about the degree. If you are studying for a degree in communication, graduated with one, or are a communication professor, we would appreciate your help completing this survey. Take the Survey The survey is completely anonymous and should take just a couple minutes to complete. That means there are no excuses for not doing it and sharing it with people you know. The survey’s available now and will run until we feel we’ve collected enough data (early participation is greatly appreciated though). After that, we’ll post the findings up on the site. A quick look at the survey. If you’re able, a tweet, Google+ share, Facebook share, or blog post of your own would be incredibly appreciated. It’s our goal to reach as many people as possible and share something truly useful from the data. Take the Survey Thanks for your help and participation!

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Please Help: Take + Share the Communication Degree Survey