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Diversity begets creativity—in this seminar we tap the amazing power of swarm creativity on the Web by studying and working together as Collaborative Innovation Networks (COINs). As interdisciplinary teams of MIT management, SCAD design, University of Cologne informatics, and Aalto University software engineering students we will explore how to discover latest trends on the Web, and how to make them succeed in online social networks. We study a wide range of methods for predictive analytics (coolhunting) and online social marketing (coolfarming), mostly based on social network analysis and the emerging science of collaboration. Students will also learn to use our own unique MIT-developed Condor tool for Web mining, social network analysis, and trend prediction.

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15.599 Workshop in IT: Collaborative Innovation Networks (MIT)

15.015 Macro and International Economics focuses on the policy and economic environment of firms. This subject divided in three parts. The first part of the course is a study of the closed economy and how monetary and fiscal policy interacts with employment, GNP, inflation, and interest rates. Next, the course provides an examination of national economic strategies for development and growth and recent financial and currency crises in emerging markets. Finally, the course addresses the problems faced by transition economies and the role of institutions both as the engine of growth, and as the constraints for policy.

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15.015 Macro and International Economics (MIT)

This guide takes a look at Pinterest’s role in image driven web marketing and contains essential guidelines and strategies for getting the most out of a Pinterest presence. Find out how your business can use Pinterest to reach new prospects and drive sales. Highlights: How Pinterest presents opportunities not available on Facebook, Twitter and Google+ What makes a Pinterest ‘Board’ and ‘Pin’ successful The steps towards building a following on Pinterest Best practices in working with Pinterest generated traffic Important Pinterest tools and a look at the future of Pinning. Along with your free guide you will be kept up to date on breaking developments in social media via email newsletter from Who’s Blogging What. Request Free!

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The Marketer’s Guide to Pinterest

Need to enlarge your bust or get rid of that muffin top? Not according to Dove’s latest ad campaign, which seeks to replace ads for diets and cellulite creams on Facebook with messages that promote a positive self-image. To do this, Dove created an app called the Ad Makeover. It allows Facebook users to select one of eight esteem-boosting messages to replace negative ads that target women’s insecurities. Instead of the latest wrinkle cream, users will see slogans such as “Every body is beautiful” and “Joy is the best makeup” in Facebook’s sponsored ad space. The Dove logo appears with every message. In fact, the messages themselves are ads. A Facebook spokesperson says Dove pays for advertising space every time a user chooses to post one of their slogans in place of another ad. The app, part of the Dove Campaign for Real Beauty, flies in the face of traditional advertising wisdom, which says advertisers must create consumer need for the products they sell. The quickest way to stimulate need, of course, is to tell consumers they have flaws that need fixing. Over the years, advertisers have highlighted imperfections in every part of the female body—from dull hair and chapped lips to small breasts and flabby thighs—to push the thousands of beauty products designed for women. Dove says the assault on women’s self-esteem has been devastating: only 4 percent of women now see themselves as beautiful. The company wants to change that. The Ad Makeover is the latest development in Dove’s global Real Beauty campaign, which started in 2004 and gathered significant press coverage for its billboards portraying women of various sizes. So far, the campaign appears to be working in the company’s favor. Sales of its advertised products increased 600 percent in the summer following the campaign’s launch. Many in the media have praised Dove for its efforts to promote a more realistic standard of beauty and help women feel better about themselves. It’s unclear how Dove’s Facebook app will translate into the sale of specific products, since the ads only show the company’s logo. Also, the question remains as to how such a strategy can be successful, since it encourages women to feel satisfied with their appearance. However, the app offers a novel approach to targeted advertising: It allows consumers to choose the ads they wish to be displayed to their peers. If the app catches on, it could change the face of advertising—and lead to unprecedented exposure for the beauty goods manufacturer.

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Dove’s New Facebook App Turns Advertising on its Head for Women

Boston University Professor N. Venkat Venkatraman discusses possible risks associated with Facebook’s IPO. Venkatraman is a professor in the Information Systems Department of BU’s School of Management.

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N. Venkat Venkatraman: Evaluating the risk factors of the Facebook IPO

Boston University Professor N. Venkat Venkatraman explains what the Facebook IPO means for the company, users, competitors and the broader economy. Venkatraman is a professor in the Information Systems Department of BU’s School of Management.

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N. Venkat Venkatraman: What does the Facebook IPO mean for users, competitors & the economy?