Posts Tagged ‘disciplined’
April 24th, 2010 | 
Author:  |
Learn how you can optimize your marketing efforts and achieve an even greater return on your marketing investment.
While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do because we all like to take short-cuts. Lack of planning is the slippery slope that leads to wasteful marketing. The full eBook is a practical, pragmatic “how to” book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you will find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This excerpt includes Chapter 2 – Secrets of a best-in-class campaign development process from the Marketing Campaign Development eBook. |
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Marketing Campaign Development
Posted in Sales & Marketing | 
Tags: disciplined, marketing, request-free, unique, your-marketing | 
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