Response provides targeted, cutting-edge content for professionals involved in all facets of direct response marketing, including DRTV, interactive TV and the Internet. Through education about the value of interactivity and research on its effects, Response is the industry leader in promoting the convergence of interactivity and direct marketing.
Target Marketing covers all direct response media, including direct mail, telemarketing, space advertising, the Web and direct response TV. Readers get insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more.