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Posts Tagged ‘customers’

The ability to deliver superior customer service and support across multiple channels isn’t a requirement to be Best-in-Class. It is, however, a trait of leading organizations which are looking to lead their customers to newer media of information discovery and service interaction. What really differentiates leading organizations is investing in the consistency and effectiveness of a strong service experience, regardless of the channel being leveraged, thereby resulting in lower service costs, greater agent effectiveness and improved customer satisfaction. Request Free!

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Delivering a Seamless Customer Experience with Multi-Channel Support

In order to truly offer a positive shopping experience, retailers must get insight into the mindshare of their customers and prospective customers. The shopping experience today goes far beyond simply walking into a store or using another channel and selecting a product, as consumers utilize multiple channels for browsing, reviewing, and ultimately purchasing products. According to the May 2010 Customer-Centric Retailing report, 46% of Best-in-Class retailers have had a customer experience management initiative in place for more than five years, compared to 31% of All Other (Average and Laggard) retailers. Request Free!

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Customer-Centric Retailing 101: Customer Intelligence and Engagement Strategies

Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.

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The market-led organisation

This unit comprises two short, introductory readings introducing the idea of customers and of stakeholders for financial information. It also contains two activities in which learners are asked to relate these ideas to their own work practice.

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Stakeholders in marketing and finance

No matter how well you perform in a single channel, your customers will quickly lose patience if they cannot move smoothly across channels. Particularly for businesses with complex business processes and those that want to differentiate based on high-touch customer service, closing the multi-channel customer experience gap is essential to improving the overall customer experience. Request Free!

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Close the Multi-Channel Customer Experience Gap

There’s nothing groundbreaking here, but that’s kind of the point. Getting back to the basics of customer service is what you need to do. Expanding on those basics and applying them to real-world situations is what makes them work. Take what you learn here and apply it to your business. Remember, customer service is the new marketing; your customers can sell for you or they can sell against you. With this free eBook you will also receive periodic email updates, tips, and best practices relating to customer experience, customer service, leadership, and word-of-mouth strategies. Request Free!

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Angry to Evangelist Six Steps to Flip the Switch from Angry Customer to Loyal Fan