Posts Tagged ‘customer’
April 4th, 2012 | 
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But let’s start with whether you really need CRM.
The CRM wake-up call for most businesses is usually something negative. Your top-performing sales person leaves and takes his entire customer contact data with him. Or, while customer service is trying to help a frustrated customer, your sales team tries to upsell her. She feels ill treated and dumps you. Here are some other signs that it’s time to consider CRM:
The common denominator is having data in the right place, in the right format, at the right time. Without a CRM system, it’s impossible to keep this information in the minds of all of your employees. |
More:
CRM Time-to-Value: Achieving Early Success with Your CRM Deployment
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If you’re simply monitoring keywords in social media to put out fires, you’re missing out on what all the chatter really has to offer–a wealth of information about the customer experience, your products and your brand.
Keywords don’t reveal customer sentiment, but social media analytics can. Get to the root cause of problems. Identify emerging topics in the customer conversation. Understand context. Really listen. |
Continued here:
Social Media Monitoring vs. Social Media Analytics
Posted in Sales & Marketing | 
Tags: customer, emerging-topics, products, request-free, reveal-customer | 
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Today’s cloud investments represent millions of dollars of annual IT spend for some larger consumers of cloud. This report analyzes the longer-term, five-year cost of ownership and value for cloud applications across four categories: Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), collaboration (including email), and IT service management. |
Read more here:
The ROI of Cloud Apps
Posted in Sales & Marketing |
Tags: customer, enterprise, Management, request-free, the-longer-term |
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Contemporary technology tools hold significant promise for better sales team performance in 2012, as top-performing selling teams search to reduce their sales cycles and increase their win / loss “batting average.” Companies that fail to keep up with the Best-in-Class will find themselves struck in the difficult selling environment of the economic recession, with a restricted ability to close deals at the bottom of the customer acquisition funnel. |
Posted in Sales & Marketing |
Tags: companies, customer, difficult, economic, request-free |
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The Essentials of Sales Force Management – February 2012 Edition brings together the latest in information, coverage of important developments, and expert commentary to help with your sales force management related decisions.
The following kit contents will help you get the most out of your sales force management research:
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The Essentials of Sales Force Management – February 2012 Edition
Posted in Sales & Marketing |
Tags: channel-loyalty, customer, knowledge, request-free, sales |
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For service organizations, the field continues to be a major proving ground in the quest for improved customer satisfaction, higher customer retention and increased profitability. On average, as revealed in a recent field service survey of 220 organizations, 65% of incoming service requests require a field visit or a dispatch. Nearly 26% of these dispatches require secondary or additional follow up visits, thereby making the effective management of field resources and the overall field service organization extremely vital in the pursuit of service excellence. For the Best-in-Class, field service management encompasses excellence in scheduling, planning, and overall workforce management. |
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Field Service 2012: The Right Technician
Posted in Sales & Marketing |
Tags: customer, extremely-vital, higher-customer, request-free |
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