Posts Tagged ‘customer’
August 12th, 2010 | 
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Unlike other on-demand solutions, Microsoft Dynamics CRM Online provides rapid time to value and robust functionality at an affordable price point. Attend this webcast to see the product in action (including integration to Microsoft Business Productivity Online Services), to understand the competitive advantages Microsoft Dynamics CRM Online has over other solutions in the market, and to hear examples of successful customers managing their customer relationships in the cloud. |
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Drive Sales, Marketing and Service Success with Microsoft Dynamics CRM Online
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The revolution will not be televised. But it may be on YouTube.
Social media is fundamentally changing how businesses and their customers interact. And nowhere will the impact of the social web be stronger, or more beneficial, than in Customer Service and Support. It’s true that Marketing is pioneering the enterprise’s involvement with the social web. But for them, it’s a double-edged sword. Brands are no longer in the control of advertisers, but in the words, messages, and videos of consumers. Things are different for Customer Service and Support — customers have always helped each other, and social technologies give them new, more scalable platforms for helping even more. This paper examines some of the broad trends in social media, and then provides specific guidance on how to use social media to deliver support better, faster and cheaper. |
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Make Customer Support Social: Turn Customer Engagement into Customer Success
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It turns out that most respondents think that customer experience is very important for their companies and they are trying to use it as an area of differentiation. While the lack of funding was the top problem last year, the lack of a clear strategy has emerged as this year’s No. 1 obstacle. Many companies have a voice of the customer (VoC) program in place, and nearly half have an executive in charge of their overall customer experience efforts. |
Excerpt from:
The State Of Customer Experience, 2010
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According to the March 2009 Cutting Edge Customer Loyalty report, the top two pressures facing hospitality organizations are increased competition in a tough economy and less loyal customers shopping around for the best price. For the different segments within the hospitality industry, these pressures manifest themselves in different ways to impact lifetime customer value.
This creates a classic conundrum: at what point does an organization risk the brand to retain long-term customers. Between October and November 2009, Aberdeen surveyed 74 hospitality enterprises to determine how Best-in-Class organizations are utilizing loyalty programs to maximize lifetime customer value. This analyst insight report will outline the core capabilities and enablers that have a direct impact on customer retention, attrition and lifetime value. Published by: The Aberdeen Group |
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Building Lifetime Customer Value and Brand Advocacy in the Hospitality Industry
Posted in Sales & Marketing | 
Tags: aberdeen-group, between-october, customer, hospitality | 
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Market change is relentless: ever-higher customer expectations, shrinking product life cycles, and new rivals on the scene all accelerate the pace. But small businesses and midsize companies have one distinct advantage over larger competitors: agility. With fewer organizational layers and less-rigid processes, smaller businesses can act much faster than the big-gun competition. |
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Responding Quickly to Changing Markets: Anticipate, Adapt, Excel
Posted in Sales & Marketing |
Tags: advantage-over, all-accelerate, customer, request-free |
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In today’s B2B market, where the customer has access to volumes of information surrounding their purchase decision, there’s been a major shift in the selling paradigm-a shift that all but eliminates “selling” from the process. Now Sales and Marketing professionals must insert themselves into the customer’s purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
B2B automated lead nurturing is comprised of three primary components-lead scoring, valuable content and dynamic messaging, all driven by prospects’ behavior and profile. In a B2B environment, nurturing programs have one goal in mind-delivering interested, qualified leads to Sales in real time. This eBook will give you the fifteen crucial steps needed to ensure success in developing:
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The Essential Marketing Automation Handbook