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The Hunger Games Facebook It’s hard to overstate the massive success of  the film adaptation of ‘The Hunger Games’. So far the first film in the series has grossed over $250 in eleven days,  higher than any ‘Twilight’ adaptation and every ‘Harry Potter’ adaptation, save for the final installment in the series. This isn’t just a hit family film like ‘The Lorax’, this is one of the biggest blockbusters of all time. Films opening up on Memorial Day weekend or Independence Day are expected to open this way, but how does this happen in late-winter/early Spring? Children are in school, adults are working and Hollywood is usually at it’s sleepiest this time of year.  Some would attribute this to marketing techniques, particularly ones used through social media outlets. Many business degrees today emphasize the use of social media marketing, but often times don’t understand that social media is a dynamic tool. Wielding various outlets requires creativity and timeliness. For example, despite the wealth of billboards in cities around the world and the usual onslaught of television ads, ‘ The Hunger Games’ presence was felt on-line in ways far more advanced than simple banner ads on popular websites. The marketing team for ‘The Hunger Games’ created 13 Facebook pages representing the different districts that play a role in the story. Facebook user could align themselves with the district of their choice and become ‘citizens’ of a specific district. A Twitter account was created for The Capitol, a reference to the central city in the story, and has since been followed by over 66,000 people. Meanwhile, ‘The Hunger Games’ was mentioned about 1 million times on Twitter last month, according to real-time search site Topsy.com. In a move that suggests a sophisticated awareness of the series large female fan-base, the films marketers even created a Tumblr account called Capitol Couture to discuss the wild fashions worn by characters in the series. This this sort of interactivity has proven popular in the past. ‘Harry Potter’ fans take quizzes on Facebook to find out which ‘wizarding house’ they belong in and then post the results for friends to see. ‘Twilight’ of course has it’s ‘Team Edward’ or ‘Team Jacob’ campaign. The popularity of these social media efforts seem to be paying off. Though there is still a question of whether the success of ‘Hunger Games social marketing is due to the popularity of the series or if it is actually increasing awareness and eventually the number of tickets sold. While there is no concrete data yet to prove the usefulness of the social media, consider the case of ‘Hunger Games’, with it’s myriad uses of social media, vs. ‘John Carter’, which focused most of it’s marketing on the traditional marketing and on-line banner ads that most people seem to simply find annoying. The $250 million and counting racked up by ‘The Hunger Games’ on a budget of $80 million speaks a lot louder than the $66 million ‘John Carter’ has earned on a budget of at least $250 million. With those sort of numbers, it’s safe to say you can expect to see a major increase in social media usage by Hollywood in the near future.

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Hunger Games Marketing Turns to Social Media

The team from the University of Southern California’s Marshall School of Business was awarded 4th place at the 2012 BU School of Management International Tech Strategy Case Competition sponsored by Ericsson. This year’s competition focused on the role a Networked Society could play in innovating education. Each team was asked how Ericsson could develop successful business models that will create value for the world in a Networked Society through education and the sharing and combining of expertise.

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School of Management/Ericsson 2012 Tech Strategy Case Comp 4th place team presentation

Free trial periods and “Freemium” models have grown in popularity as ways to drive increased adoption of recurring services. The thinking behind both is that giving potential customers exposure to the service, even in a less-functional variant will entice some subset of free users to convert to paying customers. There are a number of considerations in approaching these models that are important to help organizations achieve their goals in terms of adoption, conversion, and long-term monetization. Download this white paper and find out what is best suited for your business. Request Free!

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Comparing Free Trial and Freemium Models

Free trial periods and “Freemium” models have grown in popularity as ways to drive increased adoption of recurring services. The thinking behind both is that giving potential customers exposure to the service, even in a less-functional variant will entice some subset of free users to convert to paying customers. There are a number of considerations in approaching these models that are important to help organizations achieve their goals in terms of adoption, conversion, and long-term monetization. Download this white paper and find out what is best suited for your business. Request Free!

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Comparing Free Trial and Freemium Models

This 10 page paper outlines how IBM Netezza data warehouse appliances with advanced analytics enable enterprises to move from being reactive to being proactive, bridging the gap between reporting on historical trends and predicting future outcomes based on predictive analytics and optimization. Proactive enterprises that want to seek out, exploit and capitalize on opportunities ahead of their competitors can leverage IBM Netezza Analytics to underpin their business strategies. This powerful, high-performance, scalable, simple-to-use advanced analytics platform delivered with every IBM Netezza data warehouse appliance, delivers on the promise of tapping into unleashed business potential. Request Free!

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Tapping Into Unleashed Business Potential Through Advanced Analytics

Dannon CEO Gustavo Valle visits Boston University School of Management and discusses Dannon’s worldwide business, company priorities including health, and provides insight into the US commercial market.

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School of Management Dean’s Speaker Series: Gustavo Valle, CEO of Dannon