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The primary source of information for brokers, managers, postal & email marketers to stay up to date on lists & data new to the market, targeted new selects and demographics, lists under new management and news impacting the business.

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The best companies don’t cut marketing spending in a downturn, they do the opposite. They know that even the toughest market conditions still provide plenty of opportunity. It’s been said that “Every adversity carries a seed of equal or great­er benefit.” The thought leaders interviewed in this book will help you and your business find the silver lining in those dark clouds by adopting creative, compelling, and low-cost/high-return market­ing strategies. Learn new ways to devise new strategies to overcome economic turmoil, and execute new tactics to win, sustain and grow new business. We all live in interesting times, but the best marketers and leaders are made during times of extraordinary challenges. This eBook is a collection of wisdom from every day marketing heroes who are making their way in industry day by day. It’ also puts forth a framework for giving a boost to your existing marketing plan in a downturn or jumpstarting your marketing plan if you don’t already have one. NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this eBook in partnership with MarketingSavant. Request Free!

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In today’s online-centered economy, your company website is a reflection of your brand and your business. More often than not, it’s the initial point of contact for prospects, customers, and partners.

The good news is this gives you virtually limitless ways to connect and engage with constituents. The challenge is that to ensure success, the technology that runs your site must perform to meet your customers’ expectations.

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Great leaders are at the hub of every great business. Their companies embody strategic vision, operational excellence, superior service, and – yes – outstanding revenue.

This begs the question: can anyone become a great leader? “Increasing Business Profitability Through Leadership Coaching” answers that question as you discover how one-on-one coaching will: Read the rest of this entry »

Learn how PPC and SEO specialists can work closely together to produce the best results for your business. “Search Engine Optimization and Pay-Per-Click: A Holistic Approach” explains key ways that PPC and SEO can maximize any online marketing initiative. Topics include:
  • Sharing keyword research
  • Assessing paid ad performance, effectiveness of page titles
  • Applying PPC conversion data to SEO page and keyword selection
  • Evaluating natural search engine rankings in view of PPC ad placement and costs
  • Focusing on landing page design

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Learn what it takes to produce online videos that drive sales, leads and publicity for your business. “The Dawn of a New Industry – Internet Video Production and Marketing” explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.

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