Posts Tagged ‘blogging’
July 31st, 2009 | 
Author: This is a pretty extensive exploration of the value and potential costs of running a blog for business purposes. As they say in the first page:
Make no mistake: we are blogging enthusiasts. We believe blogging creates opportunities for businesses that no other form of communication can provide. We also believe effective blogging can be learned, but only if circumstances support learning. This document seeks to help you determine if those circumstances exist in your company and if blogging is likely to benefit you and your company. There is no “passing score” for the number of questions checked (a positive indicator). It’s up to you to determine both the answers and their bearing on your decision.
If you decide to blog, we offer some guidance and suggestions to help you get started on the right foot. Because getting started is the biggest step you’ll take.
So, it doesn’t sound like this is a completely unbiased approach, but it still has value.
Posted in Sales & Marketing, Social Media, Whitepapers | 
Tags: blogging, small business, social media, whitepaper | 
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