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The Communications Team is made up of three divisions: Photography, Advertising and Public Relations. All accept volunteers throughout the semester. Photography volunteers are assigned to CSC events and sites to capture volunteers in action. Photos are published on the blog and newsletter and are shared with BU and the Boston community. Applications to become part of the photo team will become available Fall of 2013. Advertising volunteers assist with the creation of all CSC ads, from brainstorming to production. Dozens of ads are created each year for center events and opportunities. Public Relations volunteers contribute to the CSC’s blog or one of the center’s newsletters. Volunteers may also work on publications including media advisories and press releases, and help maintain relationships with area press outlets. For more information on Photography, contact Program Manager Erik Rojas at cscphoto@bu.edu. For more information on Advertising, contact Program Jorge Granados Ross at cscad@bu.edu. For more information on Public Relations, contact Program Manager Alyssa Langer at cscpr@bu.edu.

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BU Community Service Center Communications Team (2012-2013)

The BlogNotions Advertisers Blog delivers a diverse series of perspectives provided by thought leaders in the advertising industry. Presented by NetLine, this forum delivers compelling updates on the latest ad platforms and resulting ROI, discussions of various problems and solutions, best practices to launch a successful campaign, and much more. This newsletter not only provides thought provoking content, but also is accompanied by an open forum for advertising and branding enthusiasts to collaborate with experts in the industry.

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BlogNotions Advertisers Newsletter: Monthly eNewsletter Featuring Blogs from Industry Experts

Online marketing is all about 3 core steps: Getting traffic to your website, Converting your Internet visitors into leads or sales, and then Measuring your Return on Advertising, or ROA.

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Convert Internet Visitors into Sales or Leads for Your Company

Websites dominate all media in the 21st century as the most effective way to reach new leads and attract new customers and sales. Coordinating multiple facets of online advertising to maximize Return on Advertising (ROA) is called Multilateral Online Marketing (MOM), a new industry term coined by Fathom SEO that more accurately expresses what it takes to succeed online – coordinating multiple programs that can efficiently reach the right target audience when diverse disciplines work well together. This guide explains 3 core steps to a successful online marketing initiative:
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  • Convert visitors
  • Measure revenue drivers

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Insider’s Guide to Internet Marketing: Get. Convert. Measure.