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Nearly 1 in 4 opt-in emails never reach the inbox. You can blame the ISPs and their ongoing fight to reduce spam, but what you should really be looking at is your email list and sending practices – something called sender reputation. A recent study found that 77% of the time it was sender practices that influenced whether emails were delivered to the inbox or not. The good news is that improving your deliverability is completely within your control. Download the white paper “Your Reputation Holds the Key to Deliverability” and you can learn how. Discover the 6 key factors that affect sender reputation, how you can benefit from monitoring, repairing and safeguarding your sender reputation, and how best subscribing practices will allow you to control complaints.

Highlights:

  • How clean is your list? It matters.
  • Open rates are only a piece of the story
  • A good sending reputation = maximum deliverability
  • “Continue using best practices and you might well achieve near-perfect deliverability on mailings using your internally-generated lists.”

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Your Reputation Holds the Key to Deliverability

Team 8: Self-Cleaning Solar Panels Members: Alex Chan, Sarah Griesse-Nascimento, Kshitiz Kohli, Syed Naufal Bin Veqar, and Christopher Petrik Customer: Professor Malay Mazumder, Boston University

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ECE Day ’12 – Team 8

Mid-sized companies must find a solution that is cost-effective, scalable and agile – one that can respond to growing and changing business requirements. In this eBook, get expert advice to help your midmarket organization find success with BI and analytics. Both business and IT leaders will learn: Why midmarket organizations may have some requirements for BI and analytics programs How to navigate the many options available, and the pros and cons of various deployment styles Easy methods and techniques to get started with BI at midmarket organizations Practical steps and best practices for midmarket BI programs Request Free!

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Midmarket Business Intelligence Trends, Strategy Update and Expert Advice

Email marketing isn’t simple anymore. While webmail remains the dominant platform for accessing email, the use of mobile phones and the iPad is exploding. Download your copy of “Mobile, Webmail, Desktop: Where Are We Viewing Email Now?” and learn about the impact mobile phones and the iPad are having on the way people view email. Get recommendations on how to optimize your email for mobile devices. Find out which platforms are the best for reaching customers during weekdays and which are better on weekends. Discover, by industry, which mobile devices customers access their email and learn the top five things marketers should keep in mind when planning their email strategy.

Highlights:

  • Use of mobile devices to access email up 34%
  • Use of the iPad to access email up 73%
  • “Depending on the demographics that you are targeting, your penetration of mobile usage could be dramatically different than what you see in industry reports.”

Request Free!

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Mobile, Webmail, Desktop: Where Are We Viewing Email Now?

Team 7: Indoor Positioning System Members: Anuar Akizhanov, Sunny Ngan, Elena Pliakas, and Nicholas Stiegman Customer: Dan Ryan, Bytelight

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ECE Day ’12 – Team 7

Team 9: Smart Light Switch Members: Derek Heyman, Yeshaswini Mohan, Eulalia Moreno, Javier Onglao, and Gerardo Talavera Customer: Albert Crooker (ECE ’08)

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ECE Day ’12 – Team 9