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Archive for the ‘Sales & Marketing’ Category

Read it now and understand the impact business analytics are having on today’s insurance industry.

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Insurance Study: Transforming Customer Relationships with Analytics

Download this case study and see how their sales reps can dynamically drill-down into sales data, receive online commission statements and identify down-line representatives that need help with performance.

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Increasing Profits, Slashing Expenses at Primerica

You’ll discover the basics of customer analytics, how it is being applied in today’s banking environment and the benefits it can deliver for your organization. You’ll also learn about the proven IBM solutions for customer analytics that banks around the world rely on to improve customer profitability.

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4 Steps to Maximize Customer Profitability

See how they have been able to fine-tune marketing campaigns to not only increase the frequency of customers’ online visits by 33 percent, but also boost the size of online customer orders by 40 to 70 percent.

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Papa Gino’s Boosts Sales and Customer Loyalty

This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.

Topics include:

  • The pitfalls of hit counting and turning data into information
  • Defining goals and conversions: Why do you have a web site?
  • How does Google Analytics work?
  • Using language identification to segment users
  • Using flow visualization to see common paths
  • Real-time data for time-sensitive analysis

Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won’t hear elsewhere–including special discounts extended to newsletter subscribers.

After taking advantage of the free video training, you can access all of the video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment.

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Google Analytics Essential Training

If you’re not attracting the right kinds of prospects to your site, it’s time to learn how! This new guide Three Ways to Improve Your Website Traffic Quality offers actionable tips for attracting better leads through paid search marketing. After reading this guide, you’ll understand:
  • How to get more clicks with better ads and keyword research
  • How to filter out the bad traffic that doesn’t convert
  • How to make the most of your limited marketing resources

Google AdWords advertisers download your free guide today.

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Three Ways to Improve Your Website Traffic Quality