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Archive for the ‘Customer Service’ Category

Social media is either the new fad or buzz word, or an essential part of any company’s marketing strategy. But it’s new and foreign to most. This brief explains the phenomenon and provides some ideas about how to use services like LinkedIn, Facebook, Twitter and others for business purposes.

Short Description:

Learn how to effectively engage customer communities with a new, social marketing mix.

Long Description: With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend. In this short marketing brief, you’ll learn:

• Why social media is here to stay, and what to do about it
• How to monitor market conversations in your own market
• How to prepare and launch social marketing initiatives
• How to integrate social media with traditional marketing programs
• Important opportunities to leverage and pitfalls to avoid

Get your free copy of this Social Media Briefing by clicking here.

Nobody knows if the current recession is going to end in months or drag on into 2010 or longer. Meanwhile businesses have to do their best to survive, and that may mean shifting how they deal with their customers, their sales and marketing strategies. This white paper provides some ideas about how to do that in your business.

Short Description: Learn what companies can do in economic downturns to position themselves for later success.

Long Description: Find out what changes to make to customer strategy; how to align your organization to best support a winning approach; and how to drive excellence in execution to achieve results in today’s economy.

Click here to get your free copy of Get Closer to Your Best Customers: A Shift in Customer Strategies in Time of Crisis

Short Description: Learn how to adopt and rethink your key business metrics, focus on continual innovation and improve quality and delivery performance.

Long Description: Rather than trying to compete strictly by reducing costs, manufacturers must stay close to their customers, understanding and exploiting the unique value they have to offer in their marketplace. As SMB manufacturers get more sophisticated and fight back, they can take charge of their market by considering 5 steps to improving business performance and sustaining customer loyalty:

• Continuous measurement and improvement
• Product innovation and quality
• Delivery speed and agility
• Lean and “green”
• Proactive alert and exception management

Read this white paper to get the details behind each of the 5 steps. They are presented with a brief discussion and examples of its impact.

Click here to get your copy of this whitepaper on business performance and customer loyalty.

Here’s another nugget to help you make intelligent buying decisions about CRM software. This one looks at in-house solutions.

Learn more from this guide about the major players in the CRM market so you can quickly and easily compare the features and costs of each.

Long Description: If your business needs the flexibility offered by an in-house CRM system, your first step should be to research offerings from some of the industry’s biggest vendors. Find out how different solutions address different features, how much you can expect to pay and what kind of technology infrastructure you need in place. This guide compares solutions from vendors such as Microsoft, SugarCRM, SAP and Infor.

This comparison guide addresses topics such as:

• SFA (Sales Force Automation) features
• Marketing features
• Service and support options

Click here to download your CRM Comparison Guide

Discover how this easy-to-use guide can help you find the right solution for your organization by comparing features and cost of the major hosted CRM solutions.

Long Description: Hosted CRM solutions make up a sizable portion of the growing CRM market. This guide breaks down the major players (Salesforce.com, RightNow Technologies, NetSuite and Oracle) so you can quickly and easily compare the features and costs of each. Points of comparison include:

• Pricing per User
• Sales Force Automation Features
• Service and Support Features
• Marketing Features

Register now to download this comparison guide and learn more.

For a business, once it’s established that it will survive a recession, its next priority is to strategize what to do as the recession lifts, and the economy starts to turn around. Much has to do with maintaining relationships with customers during tough time. This whitepaper discusses what can be done now to prepare for the coming upturn.

Learn what companies can do in economic downturns to position themselves for later success.

Long Description: Find out what changes to make to customer strategy; how to align your organization to best support a winning approach; and how to drive excellence in execution to achieve results in today’s economy.

For a limited time only you can get your free copy of Get Close to Your Best Customers by clicking here.