Archive for the ‘Ebooks and Book Excerpts’ Category
Don’t let data overload stop you from using analytics to improve your marketing effectiveness. This free eBook highlights the essential inbound marketing metrics for data-driven decision making, along with advice for how to use that data to improve and optimize your marketing efforts. This 85-page guide will teach you how to effectively analyze the following marketing channels: Your Website & Landing Pages Search Engine Optimization Paid Search Business Blogging Social Media Email Marketing Lead Nurturing & Marketing Automation Request Free!

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Free eBook: An Introduction to Inbound Marketing Analytics
The search engine remains the dominant destination people land on when they do research, look for reviews and shop. However, Google is not only a search engine. It also owns a range of assets that provide marketers with social networking and content creation opportunities. Find out about some of Google’s lesser known tools and learn how to use them for marketing your business. HubSpot’s latest eBook will help you get started with 8 of these tools and improve your marketing effectiveness. In this eBook you will learn how your marketing can benefit from: Google AdWords Google Docs Google Keyword Tool Google Alerts Google News Google Reader Google Places Google+ Request Free!

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Free eBook: 8 Google Tools to Improve Your Marketing Effectiveness
Whether it’s Facebook’s complexity or simplicity that has you stymied, if you put in just a little effort– for 10 days–you can boost your Facebook interactions by 10, 20, even 30 percent or more. In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you’ll learn how to: Evaluate successful Facebook pages Understand Facebook best practices Speak Facebook-ese Create custom Welcome Pages Create a content calendar Understand Edge Rank and the art of engagement Put on a show Create a contest Run a targeted ad campaign Use Facebook’s analytics package ‘Insights’ Start garnering fans and customers who will spend real money as a result of your social marketing magic. Download the new eBook “How to Master Facebook Marketing in 10 Days” now! Request Free!

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New eBook: How to Master Facebook Marketing in 10 Days
A successfully set-up and optimized PPC campaign can complement your organic search strategy and maximize your inbound marketing efforts. Not sure how to get started? Download “An Introductory Guide to PPC” , which will walk you through the essentials of setting up a paid search campaign. In this 30-page eBook , you will learn how to: Leverage PPC to maximize your inbound marketing efforts Create highly relevant keywords, ads, and landing pages Recognize keyword match types and when to use them Structure your account and set budgets Optimize ad copy to maximize clicks Calculate essential metrics for measuring success Download the eBook now and start using paid search to achieve your business goals! Request Free!

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Free eBook: An Introductory Guide to PPC
From application development and deployment to management and security, any company can do it. Download your eBook guide now! Request Free!

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Enterprise Mobility for Dummies
Each of us is now faced with the daunting task of protecting ourselves and our families in the virtual worlds we travel. To make the job a bit easier, the editors of the Windows Secrets Newsletter have compiled some of the best security stories from their archives. The PC Security Guide is a concise eBook that provides simple and straight forward advice for secure computing. It’s designed to give you the fundamental tools you’ll need to protect your PC and personal information from most online threats. With this free PC Security Guide you will also receive a weekly newsletter delivered to your inbox courtesy of Windows Secrets Newsletter. Sponsored by: Windows Secrets Newsletter Request Free!

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PC Security Guide (eBook) – Limited Time Offer