Author Archive
May 15th, 2012 | 
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Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue. |
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IBM Social Analytics: The Science Behind Social Media Marketing
Posted in Sales & Marketing | 
Tags: boosting-sales, request-free, shape-marketing, sources | 
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With predictive analytics, you can meet your customers’ evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits. |
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Five Predictive Imperatives for Maximizing Customer Value
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Read this Executive Report to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value. |
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Customer Analytics Pay Off: Driving Top-line Growth by Bringing Science to the Art of Marketing
Posted in Sales & Marketing |
Tags: business-models, executive, faster-creation, organization |
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Download this new Guide, The 20-Minute PPC Work Week: Making the Most of Your PPC Account in Minimal Time, to learn:
It all adds up to better results – and more time for you to focus on your business. |
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The 20-Minute PPC Work Week: Making the Most of Your PPC Account in Minimal Time
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This eBook will walk you through the process of:
In addition to the eBook, they are providing you with a video overview led by their Chief Marketing Officer, Mike Volpe, and VP of Sales, Mark Roberge. In the video Mike and Mark show you the two core components to establishing a strong sales and marketing alignment. |
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All You Need to Know About Aligning Sales & Marketing
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Top marketing experts divulge their lessons learned and secrets on social media with everything you ever wanted to learn, from the basics to the most advanced techniques. Easily consumable in short articles, discover if your company should use social media and determine how to hire a social media agency (or if you should keep the position in-house). Dive into the latest trends, learn specific methods to gain maximum exposure from your efforts and define how to measure results. Download the May issue of the Social Media Wrap Up now and receive it in your inbox in less than a minute! |
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Social Media Wrap Up Report: May 2012