Author Archive
August 31st, 2010 | 
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While total online marketing spend continues to grow, the returns on that investment are increasingly under attack by a new type of click fraud—pay per click scams—perpetrated by those who exploit powerful brands for their own profit.
How prevalent are pay per click scams? In the U.S. alone, scammers hijack nearly 600 million clicks monthly. These hijacked clicks drive up advertising costs for legitimate brands and cost additional billions in lost revenues, reduced marketing effectiveness and brand dilution. This white paper describes the benefits of fighting this technology-borne abuse with technology, enabling even the busiest marketing teams to address the problem. |
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Pay Per Click Scams: How Marketers Can Fight Back and Win
Posted in Sales & Marketing | 
Tags: request-free, scammers-hijack, technology, white | 
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Forget the old world service management of spreadsheets and silos of information. Forget complex, on-premise solutions and heavy-duty software. Watch this brief 3 minute video to help you:
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3 Minutes will make you Rethink Field Service Video Overview
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In an upcoming Aberdeen web analytics study of over 230 organizations using free or paid web analytics solutions, Google Analytics featured prominently as a solution provider of choice. In fact, of the 117 survey respondents currently leveraging Google Analytics, 64% indicated that they use Google Analytics in conjunction with a paid web analytics tool. This Research Alert provides insights into key findings from the study and presents vendor-specific highlights drawn from the research. |
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Web Analytics in Context: Google Analytics
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Selecting a CRM solution was tough enough when the decision was only about finding the right functionality at the right price point. With so many options…On Demand, On Premise, Online, SaaS, Cloud-Based, Hosted…it is even more difficult to decipher what model is best for you. |
Link:
The Top 5 Things You MUST Know Before Selecting a CRM Solution
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Sales and Operations Planning (S&OP) is the key integrated process that the supply chain organization (specifically the Chief Supply Chain Officer) can leverage to achieve visibility and transformation across the entire organization and throughout the value chain. The following study highlights the results of over 196 companies participating in a survey on S&OP related initiatives. Fifty-nine percent (59%) of respondents indicate that improving top line revenue in 2010 (versus 45% of respondents in the July 2009 Sales and Operations Planning: Integrate with Finance and Improve Revenue report) is the top pressure driving attention and resources toward S&OP initiatives. The focus of this year’s report is to identify the specific strategies for companies to increase revenue and manage the complexity associated with global supply chains through the S&OP processes. |
Read more from the original source:
Sales and Operations Planning: Strategies for Managing Complexity within Global Supply Chains
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How are enterprises taking advantage of rapidly expanding mobile connectivity to reach their customers and employees? How are they using mobile media to improve sales communications, deliver distance learning, and approach consumers with innovative marketing techniques? In this paper, you’ll learn about:
Open your enterprise to new opportunities. With employees and customers always on the go, you can connect with them more effectively when you deliver your connect to their mobile devices. |
Visit link:
The Enterprise Goes Mobile
Posted in Sales & Marketing |
Tags: enterprise, mobile, request-free, your-enterprise |
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