Author Archive
May 18th, 2012 | 
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Email continues to be the communication tool that is critical to building stronger relationships with existing and prospective customers. But the effort exerted to build integrated customer databases, segment profiles based on behavior and preferences, and craft relevant content is all for not, if your email does not reach the intended inbox. Learn more about the deliverability challenges facing 240 marketers and the tactics they use to overcome them by downloading the special report “CMO Perspectives on Email Deliverability”. Leverage this in-depth analysis, valuable benchmark data and exclusive CMO insights to fine-tune an email deliverability strategy that’s right for your organization.
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CMO Perspectives on Email Deliverability
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Email marketers have a consistent challenge to deal with: nearly 1 in 4 of their opt-in emails never reach the inbox. The reason? ISPs determine which emails to block or mark as SPAM based on your email lists and practices and something called “sender reputation”. How is your sender reputation determined? Discover the answer by downloading “The Sender Reputation Report: Key Factors that Impact Email Deliverability”. With this report you will learn about the three key factors that affect your sender reputation as well as best practice tips on how to improve complaint rates, list hygiene and authentication.
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The Sender Reputation Report
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Nearly 1 in 4 opt-in emails never reach the inbox. You can blame the ISPs and their ongoing fight to reduce spam, but what you should really be looking at is your email list and sending practices – something called sender reputation. A recent study found that 77% of the time it was sender practices that influenced whether emails were delivered to the inbox or not. The good news is that improving your deliverability is completely within your control. Download the white paper “Your Reputation Holds the Key to Deliverability” and you can learn how. Discover the 6 key factors that affect sender reputation, how you can benefit from monitoring, repairing and safeguarding your sender reputation, and how best subscribing practices will allow you to control complaints.
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Your Reputation Holds the Key to Deliverability
Posted in Sales & Marketing | 
Tags: deliverability, inbox, reach-the-inbox, reputation, white | 
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Mid-sized companies must find a solution that is cost-effective, scalable and agile – one that can respond to growing and changing business requirements. In this eBook, get expert advice to help your midmarket organization find success with BI and analytics. Both business and IT leaders will learn: Why midmarket organizations may have some requirements for BI and analytics programs How to navigate the many options available, and the pros and cons of various deployment styles Easy methods and techniques to get started with BI at midmarket organizations Practical steps and best practices for midmarket BI programs Request Free!
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Midmarket Business Intelligence Trends, Strategy Update and Expert Advice
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Email marketing isn’t simple anymore. While webmail remains the dominant platform for accessing email, the use of mobile phones and the iPad is exploding. Download your copy of “Mobile, Webmail, Desktop: Where Are We Viewing Email Now?” and learn about the impact mobile phones and the iPad are having on the way people view email. Get recommendations on how to optimize your email for mobile devices. Find out which platforms are the best for reaching customers during weekdays and which are better on weekends. Discover, by industry, which mobile devices customers access their email and learn the top five things marketers should keep in mind when planning their email strategy.
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Mobile, Webmail, Desktop: Where Are We Viewing Email Now?
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Customer channel preferences are constantly evolving, from the way they interact with brands to the channels that they shop through. According to the May 2011 Multi-Channel Retail Marketing report, the top pressure felt by retail and consumer markets organizations in regards to their multi-channel marketing strategies was a dramatic shift in the way consumers want to marketed to. As a result, retail and consumer markets organizations need to constantly evolve their marketing strategies to remain relevant in the eyes of the consumer. As new digital channels emerge, retailers need to explore new ways to reach the right customer with the right message through the right channel at the right time. Between March and April 2012, Aberdeen investigated the digital marketing strategies and programs at 71 retail and consumer markets organizations. This Analyst Insight will examine how leading organizations are embracing the digital environment to deliver highly personalized offers and campaigns to the customer when and where they want. |
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Digital Marketing in Retail 2012: Integrating the Voice of the Customer across Channels