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Battle Plan: Multilateral Online Marketing (MOM)

Learn the benefits of a coordinated online marketing attack that leverages teamwork and shared data. “Battle Plan: Multilateral Online Marketing (MOM)” looks at everything from Search Engine Optimization and Paid Search to Video Marketing and Opt-in Email Marketing. Key topics include:
  • Maximizing online marketing initiatives
  • Sharing creative, data
  • Building teams
  • Improving Calls to Action
  • Effective timing of email marketing

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Search Engine Optimization and Pay-Per-Click: A Holistic Approach

Learn how PPC and SEO specialists can work closely together to produce the best results for your business. “Search Engine Optimization and Pay-Per-Click: A Holistic Approach” explains key ways that PPC and SEO can maximize any online marketing initiative. Topics include:
  • Sharing keyword research
  • Assessing paid ad performance, effectiveness of page titles
  • Applying PPC conversion data to SEO page and keyword selection
  • Evaluating natural search engine rankings in view of PPC ad placement and costs
  • Focusing on landing page design

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How To Choose An Email Marketing Vendor

Learn what questions to ask and discover what’s at stake when you select an opt-in email marketing firm to maximize your campaigns. “How To Choose An Email Marketing Vendor” looks at everything from ISPs to the expertise you’ll need. Key topics include:
  • Black lists
  • Can Spam Act
  • Message header structure
  • Message design and image/text ratios
  • Deliverability audits
  • Tracking technology and data segmentation

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12 SEO Campaign Killers

Learn how to avoid some critical mistakes marketers make when rolling out search engine optimization strategies. “12 SEO Campaign Killers” puts the tough work of SEO in perspective, covering everything from keyword performance expectations to understanding the value of social media websites. Other critical topics include:
  • Training
  • Thinking holistically
  • ROI considerations
  • Ranking analysis
  • What link bait really means

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The Dawn of a New Industry – Internet Video Production and Marketing

Learn what it takes to produce online videos that drive sales, leads and publicity for your business. “The Dawn of a New Industry – Internet Video Production and Marketing” explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.

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Drive Increased Sales Productivity

Let’s face it. Increasing sales productivity has never been more important. To achieve sales success in today’s market, you need new strategies for uncovering hidden demand, identifying the right prospects, and driving every qualified opportunity.

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